What You Do Today Determines Who You Will Be

You are the most powerful person in your world today. What you do today determines who you will be. Your choices today have a huge impact on your future. You are creating the path of your life based on your thoughts, the words you speak, and what you do.

What You Do Today Determines Who You Will Be


You already know the best predictor of future events is what happened in the past. What happened today has the greatest, most relevant, impact on what lies ahead, because it could shift the entire future. As Gandhi has said, “The future depends on what you do today.”

What You Think, Say, and Do

Your thoughts are so powerful, they are what you spend most of your waking hours doing, and their effect on your life is immeasurable. Largely, the world influences what you spend your waking hours thinking about.

Change Your Thinking

Consider this; if you could change what you think about, you can change your life for the better.

This is the most impactful action you can take is to start at the biological root of your life’s energy systems. The more attention you pay to your thoughts, you can take action to immediately (or as soon as possible) choose a new thought, replacing a negative thought with something very positive.

Change Your Words

Your words are an expression of your thoughts that run so deep. Your thoughts are based on impulses you are exposed to every moment of every day and hugely influenced by every moment you have lived to now.

The words you speak are very powerful, and your voice box is the doorway to your heart. A negative thought influences your biology and your life greatly but speaking of the negativity opens the pathway to your heart, where it can affect your entire being and the life that surrounds you.

Making a conscious effort to guard your words, consciously deciding what words you will speak, will change your life accordingly. Talk about the good things you want in life and do not dwell (think too much) about the negative things in life, those things over which you have no control.

Change What You Do

When you take any action on something you think about or based on some influential ideology, whatever you do takes time. Time is a good measurement of all things. If you are doing anything that is not in alignment with the future that you desire for yourself, you will be miles ahead in having the life you want by finding ways to spend less time doing the things that do not serve the future you would like to see for yourself (possibly eliminating them altogether if you can) and doing more of the things (ideally only the things) that will direct your path to live a better life, your best life, and make the world a better place.

Today, what you think, what you say, what you do, determines who you are tomorrow. The good news is, today is a new day.

How You Do It

T. Harve Eker

It’s not only about what you do, but also about how you do a thing. T. Harv Eker has coined the phrase, “How you do anything is how you do everything.”

As you become aware of the things you think, say, and do, you might find yourself learning how you do things. Certainly, there are things that you do in your life that you could do better. If you work for a company or any organization, management is not only looking at what you are doing but how you are doing it. Skilled managers are looking at how the staff handles various tasks are and always looking for ways that they could increase their performance.

You might want to think about applying this strategy to your life as well. Look at the way you are doing the things in your life.


Before you turn in at night, or throughout the day, try to evaluate the things you do from an external perspective and ask yourself, “Could I have done that better?” Then ask yourself, “How could I do that better the next time?” Allowing for the possibility of not doing a thing.

If some action is not serving your higher purpose in life, yet it must be done, think about delegating the task to someone else to whom it is better suited, delegate it, outsource it, or eliminate it if possible, replacing it with a task that will draw you closer to your desired life, thereby maximizing your potential.

Your Choices = Your Future

Those things that you choose to think, say, and do today

Dr. Tim Madding says,

Tim Madding

It’s known as the principle of the path. The path you take today will lead you to a destination later. You should never be surprised where you end up since it is based on a series of decisions made.

“Why am I in so much debt?”

Because you purchased stuff you have chosen that you could not afford.

“Why is my marriage so horrible?”

Because you chose to marry someone you didn’t know and chose not to develop relationship goals to overcome differences.

“Why am I getting divorced?”

Because you chose to flirt with that woman at the office, then go out of your way to see her, then started hanging out and then started sleeping together.

Today what you think, what you say, and what you do determines who you are tomorrow, and you can change your future based on how you do this day.

What are you thinking?

What words are you using?

What are you doing?


How to Exert Mind Control Over the Masses

Daniel and I were talking the other day and were discussing subliminal mind control, and we both referenced seeing the same video on YouTube wherein Darren Brown uses subliminal advertising to influence the creative output of a pair of advertising executives. Here is the video:


This was part of a discussion we were having about the significant power of sway that the news, media, and advertising over the minds of the people. There is no doubt that we are evolving in thought, changing, and adapting our outlook on life, our opinions, and how we feel about certain topics as we gather new information from these sources.

Some of the media persuasion is bold and overt, while others are subdued, reduced to slipping past the conscious gatekeeper of the mind in an attempt to communicate an idea or thought subconsciously without being recognized by your rational filters.

Television shows, movies, videos, magazines, and tabloids are in charge of presenting ideas to the masses, to persuade them to accept what is cool, desirable, stupid, rude, or utterly offensive. A general rule of thumb to determine who is behind the core message of the media is to ferret out who is funding the project, or as they say, to follow the money.  (Though keep in mind, the actual funding source may be hidden behind many layers of shell corporation. It may take a concerted effort.)


How to Exert Mind Control Over the Masses

1 – Disrupt Normal Thought Process

To sway public opinion, you must present the people with a tragic scenario, left with a tough decision to make.

2 – Present the Desired Response

This would be a hard decision for anyone to make but must be presented as the only reasonable option with the best outcome.

3 – Reinforce the Proposed Solution

Reinforce the scenario by delaying any immediate action. Keep supporting “if this” = “then that” is the best action to take.

4 – Storytelling

Storytelling in different ways helps to reinforce the desired result.

5 – Use Games and Training Exercises

Game playing and running through training exercises also help to establish the ability to make instant decisions and taking actions that would normally be hard to do in real-life scenarios.

We see this in everything from schools and religious orders to military and paramilitary organizations.

6 – Create a Manipulative Event

Governments and political groups have used falsified scenarios that have played out in the media to sway the opinion of the masses. A terrifying case is set up and portrayed in the media to sway public opinion, if it is terrifying enough, the goal is achieved, and support garnered, even if the mind of the people were previously against any sort of thought process. This process is referred to as a “false flag” scenario.

People will change entire belief systems in favor of safety and security.

You may even see such a scenario played out among competing businesses. If one business can create the illusion that the other business is in some way responsible for some horrifying event, the consumer consciousness can be converted to support the competition.

The key is to play out the scenario so effectively that the actual source could never be detected.

7 – Fear

High emotion and fear are the most persuasive tones that breakthrough the rational mind’s defenses. If the negative emotions of the people can be aroused, their minds can be changed and they might even be persuaded to protest or even take action based on the information provided.

Fake News

This has turned into a hobby for social media persuaders. Using social media platforms, anyone can present any idea that arouses the negative emotions of others and present it as newsworthy truth. If enough people fall for it, their post goes viral. This is their reward. Today it is a common pastime of many a social media user.

Yes, there are “fact-checkers” that can be accessed by social media users, but as you may have guessed, these, too, can be manipulated by those who seek to exert control over the masses.


Thanks to the Internet and instant access to any information available to anyone at any time, the veil between those truly in the know and those who were controlled by media has fallen. This has given way and necessitated those who would like to control the masses by propaganda to flood the Internet with even more misinformation. The idea here is to create instability in the platform (Internet), enough so that it would cause reason to doubt whatever might be found via your favorite search engine, assuming the results were unfiltered.


This brings us to the next method of public mind manipulation, censorship. We are seeing the biggest providers of information obtained by the Internet, mainly Google and Facebook, censoring information to “protect their users.”

You know where that’s leading, right?

What do I think?

I don’t like censorship and I believe that there should be unfiltered access to the Internet. I think that people should be able to filter their own information to suit themselves and take full responsibility for doing so. It appears to me that controlling information to manipulate the thoughts of individuals, all but eliminates individualism.

I make this statement for myself and no one else.

As I caution anyone, even as I share my ideas with you, do not believe me. Get out there. Do your own research and come to your own conclusions.

This is your sacred right. Exercise it

Delayed Gratification The Marshmallow Effect

In the early seventies, a group of 4-year-old kids participated in a Stanford experiment where they were put in a room and given the structure of this scenario; a marshmallow was placed on a table for each child. The researcher explained that any child could eat their marshmallow at any time after the researcher left. But for those who waited until the researcher returned in 15 minutes, they would receive a bonus marshmallow.

You can imagine the tension in the room when the researcher left.

  1. Some of the kids immediately jumped up and snarfed down their marshmallow,
  2. others wriggled in their chairs struggling with the decision whether to pounce on the tasty morsel or wait and at various times they did break down and partake,
  3. while a few waited out the 15 minutes to score both marshmallows.

If you’ve been around kids, had some kids, or been one yourself, you probably expected these results, and you might think that this experiment was a waste of resources but here’s the brilliance behind collecting this data: The experiment did not end there. They tracked these very kids over the course of their life for the next 40 years, and here’s what they found:

The kids who waited patiently were extremely successful in life.

They were happy in life and successfully achieved and realized their individual desires.

This 40-year experiment proved that the person who is willing to delay gratification for a better result later is the key to living a highly successful and happy life.

But wait, there’s more.

Delayed Gratification The Marshmallow Effect v2

The University of Rochester conducted another study based on the original marshmallow experiment with some modifications. Prior to the marshmallow experiment, they split the kids into two groups.

  1. In one group, they provided them with a set of circumstances where they were promised something they never received, while
  2. the other group did receive what they were promised. Like, they were given a small box of crayons and were promised a bigger box.

Half the group received the upgrade, the other half did not.

You don’t have to be a social scientist to have a pretty good idea about how this might impact the marshmallow experiment.

As you might have guessed,

  1. the kids who had experience with not getting what they expected jumped up and ate the marshmallow,
  2. while the other group, the kids with experience with waiting to receive something better and getting it, they had no problem patiently waiting for the second marshmallow.

Even the kids in the second group that did give in and chomp down the marshmallow, they waited four times longer to do so than the kids in the other group prior to succumbing to the premature desire.

What they learned, was that

(1) It was worth it, and

(2) I could do it.

This little brain training increased their ability to delay gratification when it came time to exercise their ability to do so.

While the Stanford experiment was random, the Rochester version demonstrated that the concept of delayed gratification for a better result was something that could be learned. The brain could be trained to either trust the idea or not based on experience.

You and the Marshmallow Effect

What this means is that anyone could do this. If someone is unsuccessful in life, they could learn and practice delayed gratification to achieve a desired result. This is a large portion of the work that I do with my clients. Some are able to fully embrace the idea, while others not so much. No judgment, no right or wrong. We’re all different, doing the best we can with what we have.

There is no doubt, my clients who fully embrace the concept of delayed gratification, they do achieve their results faster and greater than would otherwise be possible, but it takes measures of diligence, sacrifice, and patience to do it.

You are bombarded with distractions every day that interrupt your otherwise intentional focus on achieving more in life. For those who give in and entertain the distraction, life is harder for them, and the good things in life that are coming their way start to fade away.

You are successful in life because you are willing to sacrifice immediate gratification, you resist succumbing to distraction, and diligently maintain a consistent vibration as you move forward to your goal, even if it means sitting in a chair patiently and meditating on your bonus marshmallow for 15 minutes.

This is who you are, and it is why you are one of the few who live a better life, your best life, and make the world a better place.

Is Addiction Blocking You?

The people I work with are highly motivated to achieve particular goals and to do good work in the world. People often refer to me as a motivator, but to tell the truth, I am not. The people who come to me already have all the motivation they need to accomplish what they desire.

What I do see them struggle with, in their search for accomplishment, are certain blockages that keep them from making forward progress. One such block I see preventing them from achieving the success they seek is addiction.

Addiction is a curious blocker of all the good things this life is trying to bring to us. I have some experience with treating addiction. I started my ministry back in the day with a Christian addiction treatment program, and what I learned is that God Source Energy is a powerful treatment for addiction.

Spirituality to Overcome Addiction

There are many methods to approach integrating God into a treatment program, but in my experience, those who overcame their addictions for life did so by incorporating the name of “Jesus” into their regular spiritual routines. A noticeable 30% increase in success with only a 3% recidivism rate.

I am not suggesting that any treatment for addiction is better than any other, but that freedom from addiction is necessary for any sustainable high level of success.

Addiction Barrier

Why? Because addiction creates a barrier between you, solely in your flesh, and higher energies which you would have access to for assistance in your project which is hugely beneficial if you are trying to make the leap from where you are to where you want to be.

I am not talking about anything religious. Access to these higher energies is available to anyone who wants them. All that is required is that you desire access to them. You need to be open and not actively blocking access to them.

Addictions have an energetic vibration that creates something like a force field that actually inhibits access to these higher energies. This energetic field can be pierced for access even when one is actively participating within the energetic field of addiction.

Is addiction blocking you?

If you are having trouble making it to the next level in your journey, you could be facing blockages that are preventing you from energetic assistance from beyond your physical 3D experience. Yes. You could do great things in your flesh, but your efforts would be multiplied exponentially if you could access and energize your project(s) with energy from above. Addiction is a common blocker of these powerful celestial support systems.

These are methods that we used in Christian rehab and outreach. We discovered that prayer, intense concentration, and meditative desire to connect to your higher source could pierce the energetic barrier, and again, reciting the name of Jesus in one’s attempt to break through the barrier did achieve 30% quicker access and more sustained connection to higher source energy. No particular belief in Jesus was necessary or required.

When we think about addictions, alcohol and illegal drugs come to mind, but other addictions also come with this energetic vibration that blocks access to your higher power, including addictions to prescription drugs, gambling, eating disorders, sex, and other obsessive behaviors.

Three Most Powerful Tools for Beating Addiction

1. Prayer
2. Visualization
3. Modeling

The most powerful tools that we used in breaking through the deluge of addiction are the power of prayer and fervent visualization of being on the other side, free of the addiction. Visualizing and modeling. Modeling is the taking on the personality and life of the person you imagine yourself to be free from the addiction. Like putting on a suit of clothes and pretending to be that person.

After pretending for a while, you begin to feel more comfortable and confident with the new you, free from addiction, and with access to your higher energies, you can sustain this new you for the rest of your life.

These are still the powerful tools that I use today in my practice. Keeping in mind that the name of Jesus will yield a 30% increase in efficacy and energetic infusion throughout the process, if the client is so inclined.

Without the addiction barrier, you can achieve a healthy balance in life, as addiction is the enemy of balance.

Freedom from addiction is a powerful way to maximize your efforts to live a better life, your best life, and make the world a better place.


What is Your Body Trying to Tell You?

Maybe it’s time to listen to what your body is trying to tell you. If your life is not going the way that you thought it should go, your body, all its parts, right down beneath the cellular level, even your DNA naturally knows what is best for you, and is communicating with you, trying to help you along the way, but you are not listening.

Your Body’s Built-in Warning System

There are people who are aware of this technology and are harmoniously tuned in to every beat of their heart, every breath they take, every feeling they feel, and use them as clues to what is happening around them.

Based on information communicated by your body, you can have a much better approach to life, situations, and circumstances, and can quickly make decisions based on what your body is telling you.

When your body speaks, the range can go from silently subtle to hugely obvious, yet most of us still do not listen to what the body is trying to say to us, even when it is painfully obvious that this communication is taking place.

Here are a dozen of the ways your body is trying to get your attention.

Top 12 Body Speaks

1. Knee-jerk Rejection

Like your first instinctual response to blurt out “No,” or, “No, thank you,” Is the best response for you. Especially when it just sort of blurts out, almost like you didn’t even have a chance to think it through first. More often than not, this thinking-through process causes more pain and suffering than you might have otherwise desired.

Rather than inviting others to test their skills of persuasion or negotiation on you, trusting your instinctive first reaction will allow you to build your skillset for setting boundaries. When it comes to the response of others in your circle of influence, if you haven’t been in the setting boundaries business in the past, when you start to do so, you may find that they get angry when you set boundaries.

2. Something Not Right

Your body will give you signs that something or someone is not going to be good for you. Like when you first meet someone and think to yourself, “There’s something not right about this person,” but you can’t quite put your finger on it or rationalize why you might feel this way.

Most of us will ignore this instinctive clue, and allow this person to convince us how wonderful they are, and let them talk us out of our initial reaction to meeting them, and the more we do so, the easier it is to not listen to the body the next time, until you end up not hearing what your body has to say, no matter how hard it tries to communicate to us.

3. Dreadful Feeling

If you are in the presence of another person and you feel a sudden feeling of utter dread in your gut (for men) or in your heart (for women), as if you felt as though something horrible was going to happen, like this person was going to be in a traumatic fatal accident, or you might feel death looking over your shoulder.

You rationalize yourself out of this feeling because there is nothing to base this (otherwise random) feeling on. But your body is trying to warn you that letting your guard down or allowing this person to access your precious inner circle may have dire consequences.

If you think back to every time, you ever felt this way, you will likely remember letting this person have access to you and yours, and now when you look back, the relationship has since ended. More likely than not, it ended badly. And it is also likely that you have numbed yourself to this reaction, and you are not alone, most of us have done this as well.

In a court of law, “I just had a weird feeling when I met this guy,” is not going to be respected or valued as reliable testimony because it can easily be instantly discarded with a wave of the hand and uttering some disrespectful phrase, such as, “It might just have been something you ate.”

4. Twitching/Cramps

Involuntary twitching of the eye or hand, pumping of the leg, or muscle cramps from small muscles of the toes to larger muscles like the toes, can be your body trying to get your attention.

This is a good time to start looking around for clues. What was taking place at the time of the involuntary interruption? Collect data, and if you are in a position to record your findings, you will be amazed how things you may not have noticed otherwise, make perfect sense later.

5. Energy Drain

Have you ever been in the presence of someone who you feel like all your life force was drained from your body when you were exposed to them?

This is a hint that you should probably limit their exposure to you. We refer to them as energy vampires and at the very least, this individual is toxic as they have a negative impact on the quality of your life. If this is a family member, you may not be able to cut them completely out of your life, but you could avoid them when you can.

6. Anxiety or Panic

If you life is normally on an even keel and you suddenly have an anxious feeling or panic that appears to be unfounded on the surface, again, this is an excellent time to start looking around for clues in real-time. Pay attention to what is happening around you and document it.

7. Bloody Nose

Some people experience an unexpected bleeding nose for no apparent reason. I mean, you were just minding your own business, and then all of a sudden, your nose begins to bleed. You were not in a bar fight, nothing even touched your nose, but here you are bleeding from the nose for who knows why.

Your body can respond to a potentially negative situation or circumstance by a drastic increase of blood pressure which could cause your nose to bleed unexpectedly.

8. Pain

Ever get a sudden pain in your (insert any location on or within your body) that shouldn’t have any pain there? You didn’t suffer an injury in that location, you don’t have any disease associated with that spot, it’s just painful without a logical reason why.

That is communication in progress. Now, it might be communication about a physical ailment that should be attended to, but that aside, it is your body telling you something is wrong.

9. Skin Disorders

Does your hand start itching when you shake that person’s hand? Do you break out in a rash after hanging out with that person? Do you get blisters on your feet (or anyone else) following exposure to that person?

You may experience any kind of skin-related reaction to circumstances that do not serve you, such as when you do an overtime, or have to take on a task that is not congruent with your life goals.

You can mask these warning body expressions by many methods and continue to desensitize this method of communication, and they may subside after a while, but when you look back, you will wish you paid better attention to your body.

10. Accidents

Are you more susceptible to accidents than before? Have you lost your otherwise sure footing? Do you lose your balance? If you have eliminated health concerns such as ear infections, changes in vision, multiple sclerosis, and brain tumor, and still are living life as an unskilled stunt person, these incidents can be your body telling you about something being severely out of whack with the manner in which you are living your life.

Your being accident-prone may vanish once you have taken the wheel of your life and got it back on track again.

11. Chronic Illness or Disease

Not listening to what your body has to say will have your body kicking up the intensity of its communication methods which can lead to your body’s allowing you to contract a disease or to suffer chronic complications from illnesses that trouble you more and more over time.

Your body is saying that something is tragically out of balance.

I have found through the years in my practice that chronic illness and disease are clues to something significant being out of balance in a patient’s life. No (or few) doctors will press beyond diagnosing diseases or treating symptoms, but if someone has been suffering for six months or more, or has a life-threatening disease, I help them to start looking more closely at their life.

Amazingly, if you can uncover these inconsistencies and sort them out, when balance is achieved, the suffering stops, the symptoms fade away, and spontaneous healing or a miracle occurs.

12. Deterioration and Death

If you resist listening to your body’s cues for long enough, it can give up. Your immune system can fail, and your body will age more rapidly as you are unable to heal during the recovery-and-repair cycle that normally takes place while you sleep.

This is not to say that all or any of these symptoms are unrelated to other issues, rather, in my practice in many cases, these have been common indicators that pointed to significant changes which needed to be made in a client’s life.

Once the personal issues were determined and resolved by the client, the symptoms vanished.

What is your body trying to tell you?

What Do You Call Someone Who is Not Embracing Their Special Gifts and Abilities?

Depending on who you are, your feelings about these people are different from others. What Do You Call Someone Who is Not Embracing Their Special Gifts and Abilities? There are many labels we put onto people who are not in the process of achieving their full potential or sharing their God-given gifts and abilities.

What Do You Call Someone Who is Not Embracing Their Special Gifts and Abilities

If you are a mover and shaker, you might look at them judgmentally, you might call them “losers.” The list of names is coming up, but more important than what we call them, the biggest question of all is “Why?” Why would anyone let their life just fly by, only to look back at your life with a laundry list of regrets? Regrets for not embracing their special gifts and abilities.

Regrets for not living a better life, your best life, and make the world a better place.

People who do embrace their special gifts and abilities who are active in passionately pursuing their purpose in life, they are not special people, they are people just like you and me, and they are also just like those who are not doing so. Really, we are all the same. We all share the same potential.

If you are the proactive type of person who is dedicated to achieve your highest and best, you run the affairs of your life differently. You are more likely to take the hard road to get what you want rather than take the easy road to “good enough,” or “OK,” and it is not easy.

Sacrifices are made hard work is performed, with little or no support from your peers or the very people that you are trying to see benefit from your efforts. In many cases, making a commitment and following through on your calling or special purpose is a thankless effort, and you may even need to endure ridicule from friends, relatives, and onlookers, while you are doing the work that is necessary while following your vision.

This creates a proactive dreamer on the path to achieving his or her highest and best, who is diligently committed, pressing through the challenges and overcoming the obstacles that stand between where they are and where they want to be, while others are watch from the outside and make fun of them for even thinking that they could aspire to anything greater than their normal lot in life.

That is, of course, until they are successful in their transformation. All of a sudden, you are the respected expert in your field, and those people who made fun of you, are telling all their friends that they know you, and you are one of their closest and most trusted friends, and might even tell people how they were so supportive of you, helping you to achieve your dream come true.

This is the nature of people, and it’s no surprise that these committed high-achievers might harbor some bitterness toward those naysayers who disrespected them as they persevered to make it from where they were to where they are today.

They are likely to engage in a bit of name-calling. I mean, they have sacrificed all to get to where they are, and when they look around at people they care about who are more likely as for a handout than how they could go through the same metamorphosis for themselves because it seems like it is impossible or too much work. When these people had those same inhibitions and fears, but they remained steadfast in their commitment to themselves no matter what. They didn’t let anything stop them. And the way they think about others who think they can’t do it or refuse to do so, has a bit of resentment associated with it.

If you ask them,

What Do You Call Someone Who is Not Embracing Their Special Gifts and Abilities?

They are likely to respond with labels such as,

1. Loser
2. Burnout
3. Dropout
4. Daydreamer
5. Wage Slave
6. Wasted Talent
7. Uncommitted
8. Coaster
9. Weak-kneed Wannabe
10. Ignorant Sheep

It is easy to see the disrespect in these labels for people who are not embracing their special gifts and abilities.

Then there are the coaches, those of us who team up with individuals who have had a glimpse of the light, those who have decided to step forward and join the ranks of the others who have had the gall to take on the wild adventure of pursuing their passions and a better life.

We see the potential, and as a transfiguration specialist, I can easily see you at your highest and best and can see the map with the best roads to take to get you from here to there, even though there are many possibilities. I can see the quickest and easiest way, and all the other roads that are available.

There are many things that can get in the way along the path, and some people respond better to these challenges and obstacles, so we adjust the path based on your bandwidth, threshold, and ability to persevere through adversity.

Coaches are more likely to not see a loser, only unlimited possibility, and enormous potential. Can you arise and take on the challenge of achieving your highest and best?

There’s only one person who knows the answer to that one: You.

Are you ready?

Alcoholics Drug Addicts and Freedom from Addiction

I owe a great deal of the person who I have become to the work I did early in my ministry. I worked in a religious drug and alcohol recovery rate that boasted a verifiable less than 3 percent recidivism rate. Compared to any other method of treatment, this was nothing less than miraculous.

I think it still goes on today with likely similar results, though I think that people with addictions are less likely to consider a religious solution to their vices these days unless it was the only option to get out of some legal entanglement and you can apprehend some conflict of interest in that scenario.

What about Alcoholics Anonymous (AA) and all its variations? Well, for one, it does (and they do) rely heavily on leaning on the poser of God to deal with and hopefully overcome the strong compulsion that these kinds of addictions can present the victim with. There is a strong community of support of others who either have overcome or continue to struggle with the attending addiction.

While AA and its shirt-tailed cousins, are very popular and can be hugely effective over time, recidivism is still high, like 40 to 60% which is the average range of any drug or alcohol treatment modality. I think that says, with almost any type of intervention, half of the addiction victims will emerge from the process victorious. And interestingly, this same group of people will love highly resilient lives with the ability to overcome nearly any challenge they may face in life.

This suggests that half of the people who succumb to addictive persuasions do have the tendency to be distracted and lured into the addictive behavior, but also have the ability to tarry through the healing process with immense power and wisdom on the other side of the experience. They may fall victim to another vice, completely different from the one(s) they have previously overcome, which leads to a cycle. A cycle of passionate exploration with a potential of loss of self while on a particular exploration.

Since those early 3 percent days, I have always been intrigued by that religious method, which I would be resistant to using in the present-day because it would be considered too cultish in its structured approach, yet there were important takeaways that I do embrace and continue to have in my therapeutic toolkit today.

5 Steps to Freedom from Addiction

#1: Access Higher Power

Never underestimate the power of God,

or any energetic deity or power outside of oneself to enable anyone to miraculously change.

#2: You Are Unique

Avoid the curse of “labelizng”

or identifying with the vice, as focusing on the past will unavoidably draw you back under its spell

#3: You Are Victorious

Never be the victim

Victims have no true power over what may have happened in the past

#4: You Are Responsible

Take full responsibility

This sounds crazy, but there are many methods to get a person from here to there

#5: You Are a New Person

Transform through metamorphosis

Become someone completely new and start a new life that does not acknowledge or include the vice

I know that last one, becoming a “new person,” has you wriggling in your boots. It doesn’t sound right and definitely exposes its religious roots. You might think no one (or very few) would be interested in having a religious transformative experience to release one’s addiction(s).

I don’t (or very rarely) use the religious experience to invoke this transformative process anymore. I am much more likely to use the process of “modeling” borrowed from Hypnotherapy and Neurolinguistic Programming (NLP), encouraging the client to model his or her new life after someone they admire or could aspire to be.

Top Inspirational Celebrities

I have seen many people emerge from this process leading new lives inspired by celebrities, like

Lebron James, Keanu Reeves, Tom Hanks, George Clooney, Hugh Jackman, Dave Chappelle

Taylor Swift, Lady Gaga, Ellen Degeneres, Sarah Jessica Parker, Tyra Banks, Oprah Winfrey

I am not a person who follows celebrities. I know some celebrities but none of these, and I am very impressed at how these celebrities in particular do seem to inspire people to transform their lives based on the impressions they have left on the lives of my clients, to whom they are perfect strangers. I cannot testify to how these celebs actually live their lives, but I can say that I have seen the effects they have had on my clients to live new lives inspired by them. In that respect, they do appear to be incredible people.

Also, to be noted, is that I have come to a place where I am very tolerant and non-judgmental, something I borrowed from AA and Eastern religion, as well as not being deeply connected to any desired outcome which I borrowed from NLP and Reiki, because, after all is said and done, aren’t we all just doing the best we can with what we have? (I know I am. Why wouldn’t anyone else also be doing the same?)

I use these five steps currently in my practice, and not everyone will embrace them but most of my clients are open to them because they trust me and my (sometimes) unconventional ways of achieving powerful results that lead to metamorphosis in the lives of my clients.

While this short list of 5 steps to overcoming any addiction seems simplistic, the depth of each of these topics run very deep and the interpretation and deployment of them must be adjusted to each person and their addiction differently, based on the client’s life experience, so there is no rigidity in the process.

Being a more fluid process, which is not easily whittled down into a back and white step-by-step sequence makes it difficult for academics to consider. Yet there are many therapists, counselors, and coaches who are more sensitive and intuitive in nature and use my methods to help their clients who struggle with addictions.



Elements of a Good Slogan Today

The world is changing, and while some of the clever methods of deriving catchy phrases to sell products back in the day need to change to reimagine the necessary elements of a good slogan today.

7 elements of a good slogan today

A common link associating the taglines of yesterday to modern marketplaces remains, “Yes,” slogans help to uplift the brand and should sustain their message long after you’ve read or heard their words.

If you are interested in how to create your best brand catchphrase, here are the common elements of a good slogan today

7 Elements of a Good Slogan Today

1. Representative

Your slogan must represent you, your company, your brand’s image in such a way as to reinforce your values and what you offer to the world.

Example: Disneyland, “The happiest place on Earth.”

2. Keyword Rich

This is a completely new concept, but as our world changes, so does the need to change the way we do business and encourage others to align with our brands. Include one or more keywords related to what you do that are not present in the name of your brand into your slogan. This gives you a digital advantage over other jingles.

Example: BuzzSumo, “Find the most shared content and key influencers”

3. Short and Sweet

Short, so that your brand’s slogan is less than 10 words in length because, in the best-case scenarios, people will be able to memorize it, recite it, and associate it with you and your brand. So, you can start with the best 30 words that describe (a) who you are, (b) what you do, and (c) how you do it (“representative”) and render it down to the sweetest phrase of 10 words or less.

Example: Walmart, “Save Money. Live Better.”

4. Establish Separation

There’s a good chance that you and your brand are not the only source of satisfaction of the needs of your potential clients or buyers, so use your slogan to separate your brand from anyone else who may be also vying for your target market. Ask yourself, what makes your brand different? Then include the answer on your slogan.

Example: BMW: “The ultimate driving machine.”

5. What’s In It for Me?

This is the only question your customer is asking, and you would be wise to include at least one main benefit that you know your customer wants in your brand’s keyphrase, and it should be the number one thing they want when they think of your product or service.

Example: MasterCard: “There are some things money can’t buy. For everything else, there’s MasterCard.”

6. Eternal

You want your catchphrase to linger on for generations unscathed by time or technology, so don’t tie it too closely to the resources at your disposal today, know that many things will change, and you and your brand’s intention is to survive the test of time. Do not limit your slogan to how we do it today when a shift in tech could change it forever, and your slogan will suddenly be outdated.

Bad Example: Verizon’s “Can you hear me now? Good.” The slogan was retired when the technology had advanced enough that quality of connection among providers was no longer an issue.

Good Example: De Beers: “A diamond is forever.”

7. Promotes Your Culture

Your brand should be able to connect so well to your customers that you become an extension of the way they want to live their lives. This is your brand’s culture. Done right; your customers will be waving flags with your slogan on them or tattooing your catchphrase on their bodies.

Example: Harley Davidson: Past, “Live to ride, ride to live.” and currently, “Screw it, let’s ride.”

And just in case you thought we were being too serious, you can take a seriousness-break and try out this Advertising Slogan Generator, just for fun.


© Excerpt from Branding Masters by David M Masters

It Wasn’t Me!

We know that there is a lot of stuff that comes in your email inbox that is loaded with scams, and chances are if you haven’t been bitten by one, there’s a good chance that you will be, and it may take a couple of times of being scammed before you get a sense of what a scam looks like. Then there’s the other thing that rhymes with scam and that’s “spam,” which is junk emails, and spammy phone calls and text messages that have leaked over into the cell phone arena.

Telemarketers are able to sniff out your name, address, and phone number and can call you carrying on what appears to be a normal personal call from someone local (may also be using spoofing software which masks their caller ID with a local number) making is all so innocent until they get to the scam or sales pitch.

And if that’s not enough, they have artificial intelligence-equipped robot telemarketers which are pretty good at carrying on a conversation with you until they slip up with an off-the-wall reply. And you ask,

Aren’t there laws against scams?

Yes, there are, but they only apply to individuals and businesses who are physically located within the United States of America and its territories. There is no legal recourse against a scammer from outside the USA posing as a business located in the USA.

Why are there so many spam emails, texts, and calls?

The obvious answer is that it works. So, these conmen, psychopaths, and cybercriminals keep making up new scams to send to your email or call you about on your phone every day, and they will use names that you know and trust.

I don’t know how many times Dr. Oz and Oprah Winfrey have been contacted about products they have supposedly endorsed, that they know nothing about.

With so many people looking for work, right now, they are even posing as Fortune 500 companies looking for “legitimate” remote workers.

It Wasn’t Me!

Then, there is me. Since 2020, apparently, I have been contacting people offering 20-million-dollar grants for non-profit funding in exchange for a raft of personal information, a one-page description of how you will use the money to make the world a better place, and a $750 deposit, which will be refunded when they receive the $20 Million.

Sad to say, if you get that 20 million dollar offer from me, it is a scam using my name, photo, and Internet presence – NOT ME. They make the offer look credible because if you check it out online, it was based on an article I posted in 2016 (which has long since expired). The people who checked in with me prior to taking action on the scam came out ahead, while the others were out the $750 and probably were victims to identity theft.

All that to say,

Look before you leap.

If an offer appears to be too good to be true, check it out first, and the offer is connected to a recognizable company or celebrity, check it out first. Call the company or check with the celebrity. Of course, celebrities may be harder to get through, but chances are, if you do a quick Internet search for the celebrity and the offer, you will find clear evidence, or a blanket statement from the company or person cited as a sponsor or endorsement, that denies any connection to the offer.

A few minutes spent checking it out before you hit the buy now or send button, or prior to giving any information over the phone, will put you miles ahead of the scam. So, do that first.

You Were the Most Valuable Commodity

The most valuable commodity on planet Earth from 1870 to 1980 was you and me, the United States citizenry. And during this period of time, societal constructs were put in place to assure that industry had a growing pool of resources to draw from. It created a system that glamorized working for a living and dedicating one’s self to a lifetime of service to “the man.”

School systems were put in place to raise workers from children to long to serve industry and country. Children were groomed into adults who were dumbed-down by the societal construct and settled into admiration for inspiring them to go to school, get good grades, and get a good job. For those with higher aspirations, they were invited to exercise their right to higher education with either resources or government-funded unforgivable loans, so that they could get a better job. And that is all.

Their efforts to control the population as a single pool of workers referred to as, “the working class,” have been so effective that if you step out of line and start to have an unfiltered original thought? What do you think happens? This system is so robust that it has its own built-in thought police. If someone strays off course, the system runs to rescue the potentially lost soul and reel them back into the system.

Congratulations. You were made for this. To serve industry as a tool, and (you even agree to) to pay taxes to support the system that has turned you into this.

But, my friends, you were made for so much more.

Since 1980, though, the system began to errode and fail. Why? Because the number one commodity, you the laborer, qualified support staff, and management, began to become obsolete. Why? Because you, the need for you, was eliminated as the greater part of labor was replaced by technology.

This is where the entire system, the now antiquated system, begins to crumble and fall to pieces.

Now, they have invested dearly and used all the resources available to them (some creative fascinating ones) to keep feeding the system to force it to continue to work. You might be able to look back at some of their attempts to tighten their grip on the working class, even though their value has declined exponentially thanks to the digital revolution. In retrospect, you might be able to have a better understanding of what might have been going on at the time, now.

Even so, no matter how hard they try to make it work, it is no longer sustainable, and it is failing at an astonishing rate.

You were the most valuable commodity in the USA. How valuable are you feeling now?

Those jobs you raised to perform are dwindling. Technology is taking over. If you are lucky enough to be working in the tech industry, every keystroke you make is one keystroke towards the elimination of your job.

Forty years later, it is time for a reset.

So, the times, they are a-changing, and who knows what they will try next?

Any ideas?