Elements of a Good Slogan Today

The world is changing, and while some of the clever methods of deriving catchy phrases to sell products back in the day need to change to reimagine the necessary elements of a good slogan today.

7 elements of a good slogan today

A common link associating the taglines of yesterday to modern marketplaces remains, “Yes,” slogans help to uplift the brand and should sustain their message long after you’ve read or heard their words.

If you are interested in how to create your best brand catchphrase, here are the common elements of a good slogan today

7 Elements of a Good Slogan Today

1. Representative

Your slogan must represent you, your company, your brand’s image in such a way as to reinforce your values and what you offer to the world.

Example: Disneyland, “The happiest place on Earth.”

2. Keyword Rich

This is a completely new concept, but as our world changes, so does the need to change the way we do business and encourage others to align with our brands. Include one or more keywords related to what you do that are not present in the name of your brand into your slogan. This gives you a digital advantage over other jingles.

Example: BuzzSumo, “Find the most shared content and key influencers”

3. Short and Sweet

Short, so that your brand’s slogan is less than 10 words in length because, in the best-case scenarios, people will be able to memorize it, recite it, and associate it with you and your brand. So, you can start with the best 30 words that describe (a) who you are, (b) what you do, and (c) how you do it (“representative”) and render it down to the sweetest phrase of 10 words or less.

Example: Walmart, “Save Money. Live Better.”

4. Establish Separation

There’s a good chance that you and your brand are not the only source of satisfaction of the needs of your potential clients or buyers, so use your slogan to separate your brand from anyone else who may be also vying for your target market. Ask yourself, what makes your brand different? Then include the answer on your slogan.

Example: BMW: “The ultimate driving machine.”

5. What’s In It for Me?

This is the only question your customer is asking, and you would be wise to include at least one main benefit that you know your customer wants in your brand’s keyphrase, and it should be the number one thing they want when they think of your product or service.

Example: MasterCard: “There are some things money can’t buy. For everything else, there’s MasterCard.”

6. Eternal

You want your catchphrase to linger on for generations unscathed by time or technology, so don’t tie it too closely to the resources at your disposal today, know that many things will change, and you and your brand’s intention is to survive the test of time. Do not limit your slogan to how we do it today when a shift in tech could change it forever, and your slogan will suddenly be outdated.

Bad Example: Verizon’s “Can you hear me now? Good.” The slogan was retired when the technology had advanced enough that quality of connection among providers was no longer an issue.

Good Example: De Beers: “A diamond is forever.”

7. Promotes Your Culture

Your brand should be able to connect so well to your customers that you become an extension of the way they want to live their lives. This is your brand’s culture. Done right; your customers will be waving flags with your slogan on them or tattooing your catchphrase on their bodies.

Example: Harley Davidson: Past, “Live to ride, ride to live.” and currently, “Screw it, let’s ride.”

And just in case you thought we were being too serious, you can take a seriousness-break and try out this Advertising Slogan Generator, just for fun.

 

© Excerpt from Branding Masters by David M Masters

It Wasn’t Me!

We know that there is a lot of stuff that comes in your email inbox that is loaded with scams, and chances are if you haven’t been bitten by one, there’s a good chance that you will be, and it may take a couple of times of being scammed before you get a sense of what a scam looks like. Then there’s the other thing that rhymes with scam and that’s “spam,” which is junk emails, and spammy phone calls and text messages that have leaked over into the cell phone arena.

Telemarketers are able to sniff out your name, address, and phone number and can call you carrying on what appears to be a normal personal call from someone local (may also be using spoofing software which masks their caller ID with a local number) making is all so innocent until they get to the scam or sales pitch.

And if that’s not enough, they have artificial intelligence-equipped robot telemarketers which are pretty good at carrying on a conversation with you until they slip up with an off-the-wall reply. And you ask,

Aren’t there laws against scams?

Yes, there are, but they only apply to individuals and businesses who are physically located within the United States of America and its territories. There is no legal recourse against a scammer from outside the USA posing as a business located in the USA.

Why are there so many spam emails, texts, and calls?

The obvious answer is that it works. So, these conmen, psychopaths, and cybercriminals keep making up new scams to send to your email or call you about on your phone every day, and they will use names that you know and trust.

I don’t know how many times Dr. Oz and Oprah Winfrey have been contacted about products they have supposedly endorsed, that they know nothing about.

With so many people looking for work, right now, they are even posing as Fortune 500 companies looking for “legitimate” remote workers.

It Wasn’t Me!

Then, there is me. Since 2020, apparently, I have been contacting people offering 20-million-dollar grants for non-profit funding in exchange for a raft of personal information, a one-page description of how you will use the money to make the world a better place, and a $750 deposit, which will be refunded when they receive the $20 Million.

Sad to say, if you get that 20 million dollar offer from me, it is a scam using my name, photo, and Internet presence – NOT ME. They make the offer look credible because if you check it out online, it was based on an article I posted in 2016 (which has long since expired). The people who checked in with me prior to taking action on the scam came out ahead, while the others were out the $750 and probably were victims to identity theft.

All that to say,

Look before you leap.

If an offer appears to be too good to be true, check it out first, and the offer is connected to a recognizable company or celebrity, check it out first. Call the company or check with the celebrity. Of course, celebrities may be harder to get through, but chances are, if you do a quick Internet search for the celebrity and the offer, you will find clear evidence, or a blanket statement from the company or person cited as a sponsor or endorsement, that denies any connection to the offer.

A few minutes spent checking it out before you hit the buy now or send button, or prior to giving any information over the phone, will put you miles ahead of the scam. So, do that first.

You Were the Most Valuable Commodity

The most valuable commodity on planet Earth from 1870 to 1980 was you and me, the United States citizenry. And during this period of time, societal constructs were put in place to assure that industry had a growing pool of resources to draw from. It created a system that glamorized working for a living and dedicating one’s self to a lifetime of service to “the man.”

School systems were put in place to raise workers from children to long to serve industry and country. Children were groomed into adults who were dumbed-down by the societal construct and settled into admiration for inspiring them to go to school, get good grades, and get a good job. For those with higher aspirations, they were invited to exercise their right to higher education with either resources or government-funded unforgivable loans, so that they could get a better job. And that is all.

Their efforts to control the population as a single pool of workers referred to as, “the working class,” have been so effective that if you step out of line and start to have an unfiltered original thought? What do you think happens? This system is so robust that it has its own built-in thought police. If someone strays off course, the system runs to rescue the potentially lost soul and reel them back into the system.

Congratulations. You were made for this. To serve industry as a tool, and (you even agree to) to pay taxes to support the system that has turned you into this.

But, my friends, you were made for so much more.

Since 1980, though, the system began to errode and fail. Why? Because the number one commodity, you the laborer, qualified support staff, and management, began to become obsolete. Why? Because you, the need for you, was eliminated as the greater part of labor was replaced by technology.

This is where the entire system, the now antiquated system, begins to crumble and fall to pieces.

Now, they have invested dearly and used all the resources available to them (some creative fascinating ones) to keep feeding the system to force it to continue to work. You might be able to look back at some of their attempts to tighten their grip on the working class, even though their value has declined exponentially thanks to the digital revolution. In retrospect, you might be able to have a better understanding of what might have been going on at the time, now.

Even so, no matter how hard they try to make it work, it is no longer sustainable, and it is failing at an astonishing rate.

You were the most valuable commodity in the USA. How valuable are you feeling now?

Those jobs you raised to perform are dwindling. Technology is taking over. If you are lucky enough to be working in the tech industry, every keystroke you make is one keystroke towards the elimination of your job.

Forty years later, it is time for a reset.

So, the times, they are a-changing, and who knows what they will try next?

Any ideas?

Every Day I am Getting Better in Every Way

Every thought of making the shift in your life from routine and ordinary to excellence and magnificence? If you ever thought of making such a drastic transition, it may seem nearly impossible, but clearly many human beings have made such a transition in the past, and there are those who are in the process of making this shift every day in every way. You could be one of them.

In business, the Kaizen philosophy seeks to empower every employee from the CEO to the janitor with the ability to make shifts in the business for the constant and never-ending improvement of the organization. In this way, the entire organization becomes simulates a living-being wherein any cell can affect the neighboring cell or the entire being by making tiny shifts in the direction of improvement.

Collectively and independently each cell is its own laboratory conducting experiments every day, observing results, and sharing data with the rest of the organism. Some cells may have no life-changing impact on a given day, but the more employees you have, the more cell laboratories you have conducting these experiments every day. If your organization has 300 employees, you could easily expect one tweak per day that keeps your organism in a state of continual metamorphosis to achieve your highest and best.

Just like this Kaizen philosophy transforms an ordinary organization into a metaphorical ever-expanding conscious being, it can be applied to you, your evolutionary self, which can be growing and advancing exponentially every day in every way.

You can open your mind by exposing yourself to new positively focused advanced information every day. Limit your exposure to the growth-canceling vibratory media. Beware the garbage-in garbage-out. Take my Media Distraction Challenge and stop letting that negative media distract you from your otherwise healthy state of growth and expansion.

Make a commitment to continue moving your holistic organism forward in a powerfully positive way. Tony Robbins calls this Constant and Never-ending Improvement, or CANI. Keep up the pace and allow this philosophy to overflow into all areas of your life, not just your mind. Be sure to include your body, soul, and spirit.

Just like Toyota (credited with fully adopting the Kaizen philosophy), you can empower your cells, each and every one of them, to help support your commitment mantra

Every Day I am Getting Better in Every Way

How you empower your cells is to honor, protect, and give them the tools to conduct the work of conducting their experiments and influencing the rest of your organism for the greater good.

Start by providing them with the raw materials they need to achieve maximum potential. You can start by taking an over-the-counter multivitamin. Some are better than others but don’t the science of anything keep you from taking action. Like, pick up some Flintstone’s Chewables, anything, really. Take them every day, then casually do your research and get something better the next go-round, but don’t stop. In this way you know that you are doing something for your cells every day, and they will be able to support you. Without it, you’re sending an email order to your cells to suspend any Kaizen activities until further notice.

Don’t forget to allow crossover between systems and organizational barriers. Allow management to interact with line staff to exchange ideas and resources to create hybrid solutions which may have even the smallest impact on the entire system. All improvements have a cumulative effect on the whole being.

Your state of mind has a direct impact on your body, right down to the metabolism, organs, and cells of your body. If empowered, your cells are working for a better you every day in every way.

More spiritually inspired activities have been effective in empowering body systems to grow, expand, and have even been credited with eliminating aggressive life-threatening disease. Donating time or money to worthy causes have a positive impact on your physiology and boosts your immune system.

What do you think? Are you ready to make a commitment to creating a better you? If that resonates with you, whatever that means to you, then repeat after me,

Every Day I am Getting Better in Every Way

And I believe that you are going to do that. You can all you can be and have everything in this life that you want if you are willing to believe in yourself and empower you – all of you – to do the work.

Questions About Dimensions

Every once in a while a student asks me questions about a subject that I have some knowledge of, that I may have included in part of a course of study that I was teaching, that I know something about, probably more than the average person, but is not an area within my personal expertise. One such area is other “dimensions.” It is no wonder I get questions about dimensions because it can be quite confusing.

It is as though you more you learn about them, the more confusing it is. Why? Because here we are, trapped in the third dimension, and as such, we are unable to see the higher dimensions above 3D, a technological disadvantage at the moment, although the quantum sciences are collecting data and extrapolating to gain information for hypotheses that appear to be increasing in relevance and accuracy. I only have access to the fringes of these emerging sciences.

What I can do is to relate the basic concept of dimensions that I based my knowledge upon since the early eighties that proposed that there were only seven dimensions. As always, our knowledge is ever-expanding, now I am feeling better about the general idea that there are 7 dimensions within each of the 7 dimensions above 3D, and you can only fully experience the dimension that you are currently a vibrational frequency match to, and to some degree, those beneath your current vibrational frequency.

Of course, I am always open to new information as it becomes available.

This dimensional framework still supports my work dating back to the eighties, though now includes a vast expansion.

Also, note that depending on the definitions, there may also be different kinds of dimensions, which are unfortunately referred to as “dimensions” but they may be referring to completely different concepts.

So, a good rule of thumb when in a class, in your studies, research, or exploratory conversation, it is a good idea to gain clarity on the type of dimension that you are focused upon to establish common ground or risk even more confusion.

To be clear, in my past work, I referred to dimensions of existence co-existing with our 3D experience in real-time. In my postulation, each in each dimension above us, there are entities just as real as we are, though we are unable to see them (clearly) they are able to see and interact to some degree with us. For example,

The Upper Seven Dimensions

7D = Heaven

6D = Angels

5D = Demons

4D = Spirits

3D = You Are Here

Which seems overly simplistic today.

Spirits

In my work, raising your consciousness from 3D to 4D would leave you open to the influence of, or enable you to communicate with, spirits. Where spirits refer to beings that once existed as human beings in 3D, but have passed on. It is believed that humans, after they have completed their lives here in 3D, could ascend to 7D, though it appears that they get stuck or choose to stay in 4D.

Angels

6D and 5D are populated by angelic beings who have never had the experience of living a life in 3D, though these entities are highly interested in 3D and long to interact with it. The angels that inhabit 6D are high-frequency angels and they seek to see that we enjoy all this life has to offer.

I believe there is at least one of these high-frequency angels assigned to each one of us who is alive in the 3D. Contemporary religion refers to these as Guardian Angels, and this idea resonates with me.

Demons

The angels who exist in 5D are referred to as the fallen angels, demons, or low-frequency angels. All of which are adequate titles for them, though “demon” seems harsh for the whole lot but would adequately align with malevolent beings of this vibrational frequency. These low-frequency angels do not seek to promote your highest and best. They are jealous beings that long to live a life in 3D, and since they cannot, they can be found interacting with us when we are a vibrational match in negative ways. To them, we exist for their amusement, they possess all kinds of personalities, just as humans do, and they are not all malevolent.

5D Acension

The first objection that comes up in my classes is in reference to 5D because in some current philosophical circles, 5D refers to a state of being that encompasses a utopian (for lack of a better word) life which could be enjoyed by those of us who would otherwise be limited to existence in 3D only.

The general consensus among these 5D-ers is that we all should aspire to ascend to the 5D vibrational frequency to enjoy life there. Sounds good to me.

I have been privy to and engaged in practices in the lab, based on this premise, and from what I have seen so far, I do agree with this concept, and I see no having to align myself with one point of view or to limit 5D to a single definition, though having 7 completely different vibrational frequencies within 5D might allow your mind to allow for vast differences. This works for me. I often look for ways to allow for more possibilities rather than limit myself to particular beliefs.

More Dimensions

Other scientists believe there are many dimensions, and they number them differently above 3D according to their interpretation of each vibrational frequency which encompasses life, similar to, and as we know it to be.

Using my interpretation, there would be 31 dimensions, with 28 of them above the 3D, though this is only a working model that I use until I get access to even more clarity.

Multiple Timelines

Then if that weren’t enough, there are 7 distinct timelines of existence that coexist in parallel to ours and it is said that it is possible to switch your conscious from one timeline to the other. I have been exposed to this science under lab conditions as well.

Multiple Lifelines

Now brace yourself for even more expansion; every person who lives in 3D has multiple lifelines (similar to timelines) that branch off into various life experiences which can be numerous, leading to nearly limitless possibilities of simultaneous coexistence.

My students may hear some of the experiences that have visited me in my life concerning these things, as well as those in the lab.

The key: Keep an open mind.

Do not block new information just because it sounds unreal. Check it out. Do your own research and come to your own conclusions. You may get access to keys that will unlock the secrets to all these mysteries and more.

 

January 2021 Image Directory

Wrapping up the month of January, here’s a quick screenshot review of the month’s news. Let me know which ones you like the most. Thanks for your input, -David M Masters

Turn Your Work from Home Job into a Business No Jobs for Advanced-age Employees Poor Working Conditions at Home
How Can I Raise Enthusiasm Among My Staff?

Are You in a Relationship with a Chronic Liar?

Lightning Reiki

 

 

 

Turn Your Work from Home Job into a Business

You have done it. You have negotiated and found a way to work from home and get paid for it, just like 50% of the workforces in the United States of America today. Are you interested in joining the 10% of Americans who have taken their online jobs to the next level and started their own businesses? Just like them, you can turn your work from home job into a business that you own.

5 Steps to Turn Your Home Job into Your Own Business

Step 1: Test Your Idea

Before you begin, you will need to test your idea, the work, service, or product that you intend to provide, in the real world. In this first phase, you want to get someone to take you up on your offer. It doesn’t matter so much how much they pay for it in this early stage, but you must test the waters to see if anyone will pay you for what you are offering.

And when they do take advantage of your offer, ask them for a positive written referral or testimonial. This is proof that someone paid you, and you delivered whatever it is that you are offering, and someone was satisfied for what they received.

Step 2: Offer

In the second phase of testing, you create offers for your product or service and place small, inexpensive ads for your product to see what happens. Be sure not to overspend. The idea here is to gain some idea about how much you might have to spend on advertising to get a stranger to take advantage of your offer.

There are a great many skills that are necessary to build and run a business, many that you will not have or are not interested in doing yourself, even if you have the necessary skills. Not to worry, outsource them to someone else who can perform that function for you.

If you need help creating an ad, get someone to help you get what you need done for five dollars in fiverr.com

Step 3: Return on Investment

You are looking to track how much you spend on advertising and where the advertising is placed. The goal is to get a return on your investment (ROI). Let’s say you spent $50 on advertising on Facebook. How much revenue did you produce from placing that ad? Do the same with all of your advertising, such as newspaper, radio advertising, whatever, being sure to track everything separately. The difference between what you pay and what you receive is your ROI.

Once you have numbers and results to track, you can scale up your ad budget. As you raise what you spend in advertising, your income generated should come up as well.

Step 4: Test, Track, and Tweak

Practice the three Tees, testing, tracking, and tweaking by spending time to change your ads and offers and track their progress as well. Some offers will far outproduce others. Find out what works best for you.

You might enjoy the process of tweaking your offers, I know I do. If you can enjoy this part of the process, changing graphics, layouts, changing offers, words, visual display, colors, bold text, etcetera, you may find a degree of excitement in this part of the process, though many do not. If it is not for you, outsource it. But monitor it closely.

Step 5: Diversify

In times of the year where your potential clients are less responsive to your advertising, it might be better to take time off and understand that your business has a cyclical lifestyle. If that proves to be the case, relax your business efforts during these times and think about diversifying.

Look for another business that is cyclical, but up when your business is turning down. This is the perfect synergistic relationship between two businesses, that will keep your efforts rock-solid throughout the year.

 

No Jobs for Advanced-age Employees

You might not notice unless you are 55 to 70 years old, but if you are, it is ever apparent that there are very few jobs available for individuals in this age bracket, and the future looks bleak as well. What they say appears to be true, there are no jobs for advanced-age employees. What are our older wage earners going to do without the income that they need for basic survival?

When the pandemic hit, the 55-to-70-year-olds were promptly laid off, and as the lockdowns continue, it looks as though returning to work may not be an option for these unfortunate folks. Even if they have Social Security to fall back on, unless they also have independent retirement benefits to rely on, they are going to be terribly unfortunate. Even so, many of our elderly who can work do so into their eighties and nineties.

Even though they may have a reduced capacity to work, they still have a desire to serve and add value to the community because they are still driven to participate and contribute, even though their peers have opted out of the workforce. They are high-functioning and still feel like they have plenty to offer, and they have far more to offer than you might think.

Some cultures consider their elders to be highly regarded in terms of their experience and wisdom if they have earned it by living a good life. These older members of society are honored and invited to participate in leadership or support roles, and they are consulted with prior to making decisions that may have an impact on the greater community.

Cultures that hold the wisdom of their elders in high regard include Native Americans, Greeks, Indians, Koreans, Romans, and Chinese. Though the present-day Chinese reverence for their elders is waning due to the westernization of China in general.

After the pandemic restrictions are lifted, it appears that there will be very few jobs available for older Americans as more youthful workers will be flooding the job-related landscape.

Many of them can see the writings on the wall and they know there is little to look forward to, so the most ambitious of them are delving into starting their own businesses and entrepreneurialism, which makes more sense than anything, especially in a time when Americans are starting new businesses at a more rapid pace than at any time in recorded history.

This is the new wave of entrepreneurialism that is empowering the nation to assimilate a lifestyle they may have only dreamed of until faced with having to discover a way to mitigate the damages of the government shutting down the private sector across the board.

As necessity is the mother of invention, so is entrepreneurialism the answer to joblessness.

Regardless of your age, you were born with a unique and individual purpose, message, passion, and mission to deliver to the greater community. Any of these facets of the “real you,” the you that you were destined to be, or the you that emerged as you worked your way through this life, could easily be turned into a business. In this respect, older Americans can bring far more to the table than younger adults.

What they bring to the table are experience and wisdom. Youth may encapsulate enthusiasm, but only with age comes wisdom, something that has been disregarded in the present day. And that is okay. If no one else values the wisdom they can contribute, they can take first-hand responsibility for their own contribution.

You will find them writing books, creating consulting agencies, opening coaching practices, and starting their own businesses. They are expanding their functionality amid the community space offering unparalleled value while monetizing their special gifts and abilities, many for the first time in their lives.

Even if later in life, our elders are finally enjoying an increased earning ability while they exercise their freedom and dispense their wisdom in so many ways. They are living a better life, their best lives, and making the world a better place.

 

Poor Working Conditions at Home

With half of the nation’s workforce telecommuting and working from home, what is the biggest challenge? The biggest challenge for remote workers is poor working conditions at home. As much as the businesses are reveling in the ability of their workforce to work from home, cutting costs of doing business immensely, the workers are not faring as well as you might think, due to inadequacies they face attempting to work in the same place where they live.

Employers cannot just turn a blind eye to these poor working conditions at home. While this may be an acceptable condition in an emergent situation, like in response to a pandemic, in the long run, it is unsustainable unless there are changes significant enough to relieve the pressure from those who have no choice but to telecommute and work from home.

While you may have enough physical space to have an office at home, many of your telecommuting workforce does not. 42% are working at their kitchen or dining table. Some are lucky to have a desk in the corner of the bedroom or living room or have been able to convert a small closet into an office, but many are working from the sofa, coffee table, beds, and 3% can be found working in the bathroom.

Not having the adequate space to create a functional at-home office to work from is a growing concern.

While there are clearly benefits of working from home as the pandemic lingers on, the lives of these workers who have issues with their lack of adequate home office space will continue to deteriorate. Their performance numbers will wane, and your overall production will decline.

Lack of Space

77% of those working from home report that the biggest thing they struggle with is feeling as though they do not have the adequate space to maintain high production standards at home and they fear their productivity will suffer for it. This is the weakest link in the chain.

Granted, the other 23% of the workforce telecommuting are more than happy with their home offices and content to continue to do so when the COVID restrictions are lifted.

So how can we help these displaced workers relieve some of the pressure of inadequate workspace in the home?

Keep in mind that many workers often have homes with a very small footprint. There is little square footage to accommodate an effective office setup, even if the employer supplied everything they needed. Even so, there are remote workers who have managed to create effective workspaces even in the smallest accommodations.

Workers with Families

Those who suffer the most are those with families at home. Especially now, when daycare is unavailable and many schools are shut down, so parents must juggle their work with kids who are attending school from home as well. It is almost an impossible juggling act, which is even more complicated for single parents trying to manage families, their homes, and work all in the same space.

They Need Equipment or Services

Employers would gladly help out with bringing an employee’s tech up to standard so that they can work better from home. But it is up to the employee to reach out to the employer and let them know what they need at home, what would make their home-work-life more effective.

Employers would be well-advised to ask their teleworking employees if there is anything, they need that would increase their productivity at home.

Internet Access

While Internet access is not a problem for most employees, there are those who live in remote rural areas with little or no Internet access. This may be a huge challenge for these people. Satellite Internet may be available, but note that most of these services are limited.

During the lockdown, Churches are answering the call by allowing people to park in their otherwise empty parking lots to use their Wi-Fi for children to attend their schools virtually, and to allow other Internet-challenged workers to connect to their offices. And while coffee shops may be closed, many of them are continuing to provide Wi-Fi as accessible from the parking lot as well. After all, we are all doing the best we can in these difficult times.

Consider a Coworking Space

A coworking space can help to solve the issues of poor working conditions at home, as they can provide all the technical resources necessary to conduct your work remotely. Coworking spaces can be found in most communities where members pay a reasonable membership fee to access the space and its services which include Internet access, printers, and workstations. A savvy employer would be ahead of the game by providing such a space for their telecommuters and the community if there isn’t one available.

Apartment buildings are even starting to set aside space to provide co-working space for their renters.

In any case, it is vitally important that remote workers solve any issues they have with their workspace issues to continue to survive and potentially thrive while working from home.

Remember, if you are teleworking and having a tough time of it, please do not be shy about reaching out to your employer. You might be surprised at what lengths your employer will go through to help ease your stress of working from home.

 

How Can I Raise Enthusiasm Among My Staff?

I have clients with employees who, let us say, have not built their organizations with a rich culture among their workers, and they wonder why their staff is not excited about fully supporting the organization. So, the question is, “How can I raise enthusiasm among my staff?”

You undoubtedly have already heard about the importance of building a business culture that attracts enthusiastic and dedicated staff. It did not just happen overnight. You have seen these employees who would do almost anything to support their organizations. If yu want some of that, here are 4 ways you can light a fire under your staff.

Having an empowered and enthusiastic staff can make the difference between failure and building an impenetrable sustainable business. Of course, you could just let everyone go and do-it-yourself, but for how long? Why not use the team you already have in place, and just incentivize them to support you fully?

You may know of managers who just naturally lead their teams in this manner, so you could hire this out as well, or you could stretch your own sensibilities and seek to exercise and build these kills yourself. If you do you will be rewarded exponentially. It’s worth giving it a go.

If you would like to try it, here are 4 ways you can start to change the way your employees think about you and the company they work for, and puts them in the mindset that shifts them from just doing the m9inimum just to get by to enthusiastically going the extra mile for you and your organization which changes everything.

4 Ways to Enthuse Your Staff

1. Positive Reinforcement

Especially when employees are falling short of your expectations, written warnings, reprimanding, threatening, belittling, and calling them out is seen as barbarian in today’s employee space. It is so important not to react, but to have a plan and to execute the plan effectively in a fully supportive manner.

To do so, in private, accumulate a list of where the employee is falling short of the expectation(s) you desire. Before you request a meeting with the employee who is not meeting your expectations(s) reframe your complaint to a positive. For instance, if your complaint is that he/she is “always late,” reframe your expectation in a positive and supportive way like, “I’d like to see you coming in on-time more.”

Practice your reframes so that they don’t come off as phony when you deliver your lines. Now, you are ready to schedule your meeting with your employee.

Don’t think that you are going to start off your conversation with his or her tardiness. No, instead you are going to reinforce how much you appreciate this employee by complimenting them on three areas of their work that pleases you. Examples could include, “I like the way you keep your workspace so organized.” And “Your interaction with clients is always professional and reflects the goals of this organization.” And “Your paperwork is always orderly and in on time.” You get the idea.

If you are having trouble understanding what this employee is doing right, you can check with management to see if they can give you any ideas. If you can’t find anything, compliment their shoes, jacket, and hairstyle.

Once you have done that, you can proceed with your reframe, “I’d like to see you coming in on-time more.” Then ask them if they have any ideas how you (or we, the team) could help support you to make that happen? Remind them how fantastic this would be if they could support the team in this way.

You will be surprised that they may not even have noticed and just overlooked it, or the situation could be easily resolved if he or she had a new alarm clock or need someone else to help get their kids to daycare on time. You may never know if you do not ask.

2. Be Tolerant

To be tolerant is to be empathetic and compassionate. This is where you imagine what it must be like to be the other person, to in a sense, walk a mile in his or her shoes. Even though you might feel like it, you just can’t burst out and shout, “You are an embarrassment to this organization!” No, this is the barbarianism of yesterday that you are trying to avoid. Plus, any time that you express yourself in this manner, you are distancing yourself from your staff, and they will not respect you, as expressing yourself in this manner is considered weakness and does not build confidence with your employees, and they will start looking for greener pastures.

So, you want to be concerned about your employee’s welfare, being certain not to feign being concerned, because your employee may be able to tell, and you don’t want to be considered as a fake, though you are encouraged to fake it until you make it. It will come easier, as you practice these new methods. Now, you will ask, “Are you okay?” And “Is there anything I can help you out with?”

And the truth is, you don’t really know what is going on with your employee, so saying, “I just noticed that it seems like you are not your regular self these days, I was just wondering if there’s anything that you might like to talk about?” Then be prepared to listen to your employee’s concerns. If their concerns are too lengthy, apologize with, “I am so sorry, I have to get back to the office right now. Can we pick u this later?” Then be sure to follow up and get the rest of the story.

If you see their production numbers slipping, let them know that you are here to support them in any way you can, then allow them to pledge to tend to the issues that may be getting in the way of those production numbers.

3. Magic Leadership

I grew up with a local magician, and in my opinion, all the best magic tricks that he performed were the ones when a random person made all the moves and the magic just happened in the presence of the magician. That is the way you should perform your leadership, by allowing the magic to happen in the ranks to achieve the miraculous feats you desire and give them full credit for it.

This is how it works; you call the brainstorm meeting and call in your team. You tell them what the situation is and tell them you are looking for answers about how we are going to approach this challenge. You already have an answer in mind, and encourage the answers as they come, and when you hear the answer you want, you celebrate their genius. And every once in a while, they will offer up a solution that is even better than the one you had in mind.

It takes a bit of skill to learn this management sleight of hand, but it is well worth the effort. You stack the deck, and everyone wins.

4. Empower Your Team

Empower your team to come up with their own solutions, take responsibility for their decisions and the execution thereof. You do not need to turn them loose like wild horses, but you do need to manage the reigns when necessary but avoid laying down the law.

This is not the dark ages, and it is this empowerment that is a winning component in the new business community where the culture of the organization includes empowered leaders to rise up within all ranks.

Your employees are your eyes and ears with their feet in the trenches. No one knows what is happening in the front lines more than they do. They have the data, experience, and ideas that are priceless when empowered to serve the greater good of the organization.

So, ask them what they think, and treat it like gold, when warranted.

Now you are connecting with your staff in an unprecedented manner and building the company culture that will take you into the future.