Law of Attraction Positive Psychology

In my work with clients changing their lives for the better and helping them achieve their highest and best (and even more)… it is not uncommon to cross paths with the Law of Attraction (or LOA). From an early age (and long before The Secret was released) I was intrigued by what has become known as the Law of Attraction when I first discovered the principles in the Bible during my ministerial studies as I was simultaneously processing the positive psychology works of Dr. Norman Vincent Peale. Since then, I discovered the Law of Attraction predated the religious texts that I was studying.

Moving onto vogue, the Law of Attraction was picking up speed, separating itself from religious venues and leaking into pop culture and embraced by what was known as the New Age Movement or associated with New Thought, then found a home amongst Quantum Theory, influencing Quantum Mechanics and Quantum Sciences.

The Secret law of attraction rhonda byrne positive psychology self improvement

You have probably heard of the Law of Attraction due to its increase in popularity thanks to the work of Rhonda Byrne’s release of the movie, The Secret. I became acquainted with Ms. Byrne and her work in 2008 and was so impressed with her story, which was an effective demonstration of the Law of Attraction in Action. Most of the general population had not heard about the Law of Attraction prior to the release of Bryne’s film that spread throughout our culture, like wildfire, though many had paved the way since the early 1900’s, most notably, Wallace D. Wattles and Charles F. Haanel, and in the most recent times, Esther Hicks and (of course) the entire cast of The Secret movie.

Regardless of what you might think about Ms. Byrne, thanks to the popularity of her work, the Law of Attraction has found a place among a pondering public, becoming curiouser and curiouser about

What else is possible?

and

How much better can it get?

For those of us in the self-help industry, the idea of the Law of Attraction was nothing new, and the area wherein we focused our attention was not readily accepted by the traditional treatment camps – Even though our results far outweighed any traditional therapies – we were regarded as pseudoscience or pop psychology. Since (in the beginning) much of my work was religious in nature, I was even more isolated and categorized as a prosperity theologian with the likes of Kenneth Hagin, E. W. Kenyon, Oral Roberts and Kenneth Copeland, even though I had moved far beyond the constraints of organized religion.

Be that as it may, a great deal of my studies and expertise revolves and evolves in, around and beyond the area of massive personal, heart-centered and spiritual growth. In an attempt to best serve my clients, I have fully embraced multiple modalities and continue to grow and expand my own consciousness and expertise. For me, this is a constant and never ending compulsion to be my highest and best, as I help others achieve their highest and best.

And it never ceases to amaze me, when I reach a new plateau, I encounter resistance. Life will shake me up, with little respect for my trepidation and fear, presenting me with a new, unforeseen summit to consider.

Rhonda Byrne’s participation in the popularization of the idea of the Law of Attraction was almost incidental. The universe was bound and determined to bring the idea to an increased audience that was waiting for a glimpse of a better life and hope for a bright future, when lightning struck Ms. Byrne and she was ready and willing to answer the call. The Secret is not a complete work, it is not the end all-be all source of the Law of Attraction. It is only an introduction…

Any questions, comments, suggestions?

Dangers of Social Media

Okay, we can all agree that our children (those adorable young cyberspacers) need some coaching on how to safely use social media. There are apparent security risks, like predators & stalkers, being mindful not to post too much personal information (which may mean not posting when and where you are in real time, not posting pictures taken by a camera which includes physical location of where the photo was taken).

We encourage our children to be polite and respectful, warn them not to engage in gossip or putting others (including classmates) down for fear of promoting cyberbullying or creating disrespectful or dangerous social situations in real life school.

Our kids

When we think about the dangers of social media, we think about the young people who may be putting themselves at risk by engaging in a technology they were born into. Like it or not, it is an integral part of their life. Unlike you, they do not know a world without social media.

dangers of social media

You

What about the dangers of social media to you?

You don’t think about that much, do you? I’m not talking about the potential threat of Big Brother nosing around your data or tracking every move you make. No, I’m talking about what danger might you expose yourself to by using social media?

We’re aware of the threats and consequences we’ve read about in the headlines, like people posting their vacation photos in real time and coming home to a home that’s been robbed while they were away (and a hundred, if not more, stories related to posting your location).

For families, the same threats apply for attracting predators for proud parents, as it does for our children (but we might be less likely to take that into consideration). For single adults, there are different kinds of narcissistic predators, psychopaths and stalkers waiting to exploit your social media postings, and the list goes on and on…

Not to mention what is social media doing to us as a culture. Most of our face to face relationships, even voice to voice relationships, as we move our social interactions from real life and even talking on the phone to the more convenient and less intrusive social media platforms. It appears that authentic social interaction is morphing into reclusive voyeurism. I’m not convinced this is an upgrade.

More importantly, I am concerned about the dark side of social media, a place where people can mock, put-down, bully, disrespect and spread hate like a wildfire without any social responsibility. Personally, I choose not to participate in negative social media campaigns, and there are so many to avoid.

Then there are the haters. A hater’s gonna hate and there’s nothing you can do about it. The best advice, if a hater starts hating on you, is to ignore it. Responding to haters or attempting to defend yourself only adds fuel to the fire.

But mostly, I’m concerned about what we inflict upon ourselves by posting our own negative campaigns. I see people that I care about deeply in real life destroying their lives by posting negative comments. These seemingly harmless postings attract more of what they don’t want by declaring to the universe in the most poignant way possible, “I don’t like,” or even worse, “I hate,” whatever follows… and whatever follows is like placing your prepaid order with Amazon for even more of what you posted, with free shipping.

And it breaks my heart to see this simple rule of thumb proven over and over again. I see someone posting about how much they dislike or disapprove of something, then in a few days or weeks, they’re posting about how they were visited by something worse; and if their declaration was extremely vehement, far worse.

On the other hand, there is a camp of folk who are completely the opposite. They post primarily positive and supportive items on social media and they seem to attract more good news and happiness to their lives. I believe there is a connection.

Warning you attract what you post on facebook

Avoid the danger of adding more misery to your life by posting negative comments online.

Reduced to its simplest form (trying not to sound like a Chinese fortune cookie):

Post bad news, get bad luck.

Post good news, get good luck.

post bad news get bad luck post good news get good luck fortune cookie

Dysfunctional Family

An honest review of what is now the acceptable standard for family relationships is a far cry from the family dynamic of yesteryear. Are you happy with the way your family is?

It breaks my heart to see how far we’ve fallen, as there’s little respect for the family unit in comparison and chances are, if you’re a member of a family, you’ve found yourself a member of a

Dysfunctional Family

dysfunctional family children and family marriage divorce social services abusive relationship

By definition a dysfunctional family is a group of individuals related by blood, marriage, or living arrangements that experiences conflict on a fairly regular basis. I believe this defines every family, so there’s nothing that unusual about being a member of a dysfunctional family, unless an abusive relationship threatens the family unit requiring intervention.

Even so, even “abusive relationships” can (and often are) exaggerated to effect a certain means to an end, without regard to the family member whose life may be sacrificed for the sake of his or her accuser, further exasperating the dysfunction of the family.

Nowadays, the expectation is that the whims of the individual outweighs the needs of the family, resulting in fractured families and broken homes causing more discord, especially when children and family suffer the consequences.

Unfortunately, the divorce industry and social services support the destruction of the family, and doing so, actually supports our government and the economy… but at what cost?

Children are now used as a weapon, and income is not a barrier in this, as it crosses all income levels and tax brackets, though lower income families are privy to legal prowess that would only be available to the wealthier families due to their low income level thanks to support from the Department of Social Services, Child Protective Services and the family court system.

Certainly, we need a system to protect children and families being abused, but our system is greatly flawed, because a parent can use the existing system as a powerful weapon, destroying the life of another (who may be undeserving) at little or cost to the accuser. All that is required is that the accuser be willing to exaggerate and lie to a counselor and possibly to a courtroom under oath. A small price to pay for someone to use – just the implied threat, or equivalent of – “Don’t mess with me or I will ruin you forever.”

Blended Families

You recognize these, they’re like the Brady Bunch; two single parent families with children from a different parent, come together to create a blended family, melding the families into one (hopefully) cohesive unit. In most cases, blended families actually consist of a single mom trying to find love, with children, partnering with a single dad (non-custodial), strapped by extenuating circumstances, visitation with child support and legal issues of his own. Though, some blended families are able to prevail and create a healthy family environment, regardless of the challenges they face.

The results? Look at the prison system filled with the people who were the children raised in these dysfunctional families. Why? It really is a choice. You can choose to live respectful life or a disrespectful life. I know. I come from as dysfunctional a family as you might be able to imagine. I chose to live a respectable life, regardless of my family life, and I vowed that when I entered marriage with the right person, I would maintain a higher standard of familial love, respect and support than was available to me in my youth.

Family First

My approach to family is simply, “family first.” For me, that means that if I am with you and you are with me, then my family is your family and your family is my family. I have a great deal of love for my family and I extend the same quality of love and affection for your family members as I do my own (reciprocity would be a reasonable expectation).

Such a heavy commitment to family doesn’t garner much respect in today’s society.

I hope to see a bright future for the United States and throughout the world realizing, supporting and sustaining the importance of family fueled by family love, tolerance and strength of family.

In the meantime,

For me and my family

We love and support each other

Anxiety Depression Fear

For the most part anxiety, depression and the myriad diagnoses and symptoms that accompany these maladies are all fear-based. Granted, fear is a necessary survival instinct that helps to keep us alive and enables us to have a heightened sense of awareness when danger is present or the need for self-protection is imminent. On the other hand, when fear gets out of balance, anxiety symptoms and depression symptoms escalate creating disorders that can greatly affect our lives.

The therapeutic treatment community is doing their very best to keep up with all these anxiety disorders that are increasing at an alarming rate within the various ranks of our society. Categorization and labeling of specific symptoms has helped mental health professionals to define certain disorders and drug experimentation has been helpful in mitigating the damages (or subduing the symptoms) so as to offer a sense of normalcy to those afflicted with these fear-based ailments.

anxiety depression agoraphobia ptsd ocd panic attack

Some of the most prominent classifications include General Anxiety Disorder and its shirt-tailed cousins, Agoraphobia, PTSD (Post Traumatic Stress Disorder), OCD (Obsessive Compulsive Disorder), Panic Disorder, Social Phobia (as well as all other types of phobias, like fear of enclosed spaces, heights, large bodies of water, spiders, snakes, etc…), Acute Stress Disorder, Substance Induced Disorder and a number of variation and combinations as unique as each individual patient.

Then there are the depression disorders, like Bipolar disorder, Manic depression, Melancholia, Major depressive disorder, Seasonal affective disorder (SAD), Clinical depression, Dysthymic disorder, Psychotic depression, Cyclothymic disorder and Unipolar depression plus an unlimited hodgepodge of mixed anxiety-depression to make things even more complicated.

Are You Anxious or Depressed?

With the growth of these fear-based disorders, chances are you suffer from some form of anxiety or depression (which all of us do to some degree), but either you or someone you know suffers from an above-normal anxiety or depression level and you know things are just not right.

What Can You Do About It?

First off, seek help; a qualified third-party to help you discover a proper diagnosis and some intermediary intervention, because left to itself increasing levels of anxiety and depression can lead to suicide, one of the most escalating causes of premature death in the United States today.

That said, as soon as you are able to get a grip, take time for introspection. Either alone or with the help of a counselor, you can find out what the source of your anxiety and/or depression is and deal with it.

Finding inner peace through meditation, mindfulness and disengaging the painful neurological connections in your brain by using tapping (Emotional Freedom Technique) or other psychological pain interventions can be highly effective modalities in helping to achieve a safe emotional place of self-centered being.

You are the master of your own fate. Increase self-confidence and take control of your life. You can – even in the most challenging life circumstances – find peace, harmony and happiness from within, living an enthusiastic life, giving you the ability to achieve your highest and best.

When you allow yourself to suffer the symptoms of anxiety and/or depression, your personal vibration acts as a powerful magnet attracting more and more negative life circumstances. Don’t close yourself off from others. Only by centering yourself and living a happy life (though probably faking it, at first), get out in public, put on a smile, greet people (even if only the clerk at the store, at first) looking and acting as if you are happy, will eventually help you feel better.

Finding any way to make you feel better is doctor’s orders. If it feels good to spend time with friends, be out in nature or go to a comedy club, whatever… Do that; then do more and more of those things that make you feel good.

Practice stress reduction techniques, such as mindfulness meditation or aerobic exercise. Shift your focus to the positive emotions in your daily life. Work to identify meaning and purpose in your life. Get support from others. Go for a walk or run in a park.

You Can Do This

You can conquer anxiety and depression and ultimately live a stress-free and happy life, if you learn how to relieve stress and are ready to get back in the driver’s seat of your best life, create an alternate route and begin your new journey to the destination of your choice.

Do not let these feelings and inner voices devour you. You have all the tools necessary to deal with this and get you back on your feet.

Enter the Counter Leader

For years those of us in leadership have been trained and led to believe that leaders influence others to support a cause or business, to create a team of sub leaders within the greater whole of supporters and to influence continuity among those in the organization. An effective form of managing a group of people supporting a business or cause, but is it possible that a new leader is emerging from the role or leadership? A leader that is the polar opposite of the one that might insist that followers, “Think like me, or be gone.”?

Enter the Counter Leader

Unlike the iron-fisted (paramilitary-style) leader (I admit this is an extreme example) who resides at one end of the leadership spectrum, the Counter Leader is found on the other end of the spectrum and their numbers are on the rise.

The traditional leadership model is more focused on managing supporters by demanding compliance, establishing a strict set of rules, creating and managing a hierarchy of participants, establishing responsibility for productivity and systems to support to reporting non-compliance of other members, all excellent components to running a tightly-knit organization.

The Counter Leader, on the other hand, is a leader who doesn’t take responsibility for managing his or her followers. All the management is performed individually by the supporters as they are empowered to find their own way, exercise their innate skills, to freely come and go, participating with the organization – or not – without penalty or amercement.

This sounds like utter chaos to traditional leaders

How in the world can you expect to manage groups of individuals without controlling them and establishing conformity? It simply will not work.

For the most part, this might be true, if you’ve based your position on the lowest common denominator. If your supporters are simply regarded as worker-bees, then you are absolutely right.

But what if the participants in your organization and supporters were considered as uniquely individual, on their own path of enlightenment, taking full responsibility for their own thoughts and lives?

As enlightened individuality spreads among the populace and the numbers of this counter culture continue to increase, these individuals will not be able to be managed by traditional leadership models.

enter the counter leader growing underground enlightenment love peace

And you might be surprised to learn that there are a growing number of these enlightened individuals within your organization right now. Because their numbers are small, many of them are living their lives and resigning themselves to covert operations, expending energy to appear to blend-in with your worker-bees in an effort to get by.

But they are merely biding their time. For the day will come when there will be a massive shift on this planet; and it will not be not be conquered by force, but by unconditional love and tolerance. There will be no more need for war or compliance, and those who promote dictatorship, dependence, submission, hate, violence and disrespect will find themselves without resources or followers, powerless to promote their agendas or influence others.

Yes, there was a time when we believed you, followed you, supported you, pledged all that we had to you. Why? Because you kept us in fear; fear that without you, we might surely die (or think that without you, we might be better off dead).

While Counter Leaders are growing in numbers they are not organizing an uprising, they are not promoting any agenda, and they are only loving others and mildly suggesting that others might consider growing and evolving without expectation. It has been a long journey, and you have controlled us well, but there are some who know you now and see you for who you really are and we are expanding.

Your reign is coming to an end

Without threat or violence, this path of enlightenment will continue to grow, peace and love will prevail.

And we love you

You Are Human Evolution in Action

As you become more aware and evolved your personal growth is embedding particular codes throughout your mind and body. Depending on your genealogy, you may have inherited genes that give you a predisposition to continuing your evolution as sui generis.

You are human evolution in action sui generis dna

If you were bestowed this evolving genetic material by either one or both of your parents (even though they might not have known they were a carrier, because social programming would dictate their denial of it at all in an attempt to blend in with society) it already exists in your DNA. If you weren’t born with it, and you are activating it, you will pass it on to your offspring.

If this were true, you could examine data available by observing the offspring of those who follow this path of enlightenment.

You might think, that’s a strange preamble of a father declaring his massive love and pride of his children – how they’ve grown into the most amazing adults – clearly carrying the gene.

In their youth, these kids were not taught to have particular belief patterns nor trained to follow in either parent’s footsteps; each one of them clearly a unique individual and independent making his or her own way through life.

I would be just as proud if any of them turned out to not possess this genetic predisposition and would not love that one any less, but how amazing it is that each one possesses this incredible material enabling them to blend in, while continuing to evolve.

One thing in common with all of us who are on this evolutionary path, is that people do tend to notice us, even though we may be making concerted efforts to blend in. They say things like,

How do you do it?
It’s not possible for you to do this
How come you’re not more like us?
You’re not normal

Along with a host of more complimentary – and derogatory – statements and queries, we all have in common.

This genetic pattern was first observed by – and presented to me – by my eldest son. He recognized being endowed with almost super-human abilities, as were his siblings. He identified me, based on the life that I had lived, as the carrier of the gene (long before I even understood the concept, myself). Now he is raising his own family and his children also have this evolutionary genetic information hard-wired in their DNA.

Nonetheless, the evolution continues to spread. Either the genes are awakened from scratch, or they are inherited and continue to evolve and will be increasingly apparent in future generations as it grows and spreads, which give me the most optimistic outlook for the future of our planet.

Call this science fiction, junk science, or the fanciful ramblings of a proud father who loves his children more than anything on this planet. No matter what you call it (because for most of you, this is – for the most mart – unbelievable) the fact remains, in a few more generations we will be faced with a world that will have regarded our current generation as barbarian.

Now, there are those who desire to suppress the evolution of our DNA, with propaganda, social moire and medical interventions, and I believe that the best efforts of these opposing forces hell-bent on preventing human evolution will be for not.

For when our race reaches critical mass, we will better be able to see and more fully experience a world very different that it has been, where anything is possible, as humans begin to think for themselves and embrace their innate super-powers.

And none of this would have been possible without you
How much better does it get?

Make Money Doing What You Love

Sounds crazy, right? Yet, you know there are thousands (more like, millions) of people doing what they love and getting paid for it. Some people are getting paid quite handsomely, while others are getting absolutely rich doing what they love.

Most of the people I work with either do what they love – and get paid for it – or they have other enterprises and are integrating what they love to get paid for it.

If they can do it, why not you?

Imagine for a moment that you could do what you love and get paid ten or a hundred times that you’re making now working a job for someone else… What does that look like? First, you have to decide what you love to do, more than anything.

Frances Hesselbein found a great sense of purpose and fulfillment as a volunteer leader in the Girl Scouts. She loved it so much, she rose through the ranks and became the CEO of the Girl Scouts of the USA. So inspiring was her work with the Girls Scouts, she was honored with the Presidential Medal of Freedom.

What Do You Love to Do?

Most (but not all people) have an idea of what it is that they love to do; that thing that when you’re actively engaged in it, time just seems to fade away, as well as the everyday concerns of life, and nothing else seems to matter.

When I’m working one-on-one, this is serious business, determining what is the thing that you love to do the most? In a group setting, workshop or seminar, when I ask for ideas from the audience, invariably I get someone who offers up, “I love to sleep!” (so I’m assuming someone reading these words is having the same idea).

So, let’s go there… Can you think of anyone who gets paid to sleep?

Get Paid to Sleep

Not to be confused with getting paid while you sleep (like having a revenue stream that runs around the clock) these people get paid specifically for sleeping. There are sleep or other scientific study subjects, some employers are now paying their employees to take naps on the job, many jobs pay for blocks of time that include slumber, hospitality reviewers get paid not only to sleep but to sample all the creature comforts of hotels. Some domestic in-home care workers work the night-shift to sleep (although lightly, as they are paid also to respond to an emergency). Then, of course, there is the oldest profession, where some of the assignments actually do include being paid extra to sleep.

And that’s not including the many people who enjoy a great deal of success, including fortunes, as the rewards for their sleeping. Many of the most creative ideas are birthed while sleeping according to Albert Einstein, Robert Louis Stevenson, Stephen King, H.P. Lovecraft, Carl Jung, Edgar Allen Poe, Salvador Dali, John Lennon and Paul McCartney, just to name a few (of the people who are also famous for getting paid for doing what they love).

In other words, if you have verifiable evidence that you can get paid – receive fortunes or benefit humanity greatly – from sleeping (thank you, hecklers), is it too much a stretch of the imagination that you could turn that thing that you love to do into – not only a regular income stream, but possibly – a veritable gold mine?

Make money doing what you love i get money doing what i love

I don’t love money
I get money doing what I love

It happens every day and I am blessed to help assist some of the people in reorganizing their lives to do just that. Making a living doing what you love is one thing, especially if your sights are set very low, as is the case of starving artists. They are able to eek out a living as best they can, possibly by subsidizing their income by doing add jobs, or as wait staff.

On the other hand, many other artists thrive, but they approach their art differently, more like a business. I mean, if you’re going to work for someone, why shouldn’t it be you? Although, if you want to be a success in this arrangement, that puts more responsibility on you to be a successful business person and employer. This ambition, though potentially extremely profitable, is not for the faint of heart.

Really, there is no reason that anyone should not be doing what they love and get paid for it. In fact, this is the natural order of things, though it has been corrupted by a corporate societal structure imposing a different set of ideals we all have succumbed to.

We all know people who are doing what they love and enjoying remuneration for their craft, it wouldn’t take much – just a few tweaks, here and there – to put those individuals in an increased income bracket. More effort to supercharge your brand and marketing, could rocket-launch your success even more.

It might be time for you to

Do what you love

and

Earn Money

 

Life Sucks

You’ve heard people say things, like

I feel bad
I’m depressed
Nobody loves me
I have the worst luck
Nothing good happens to me
There’s no happiness in my life

Ever notice how true these statements appear to be for the people who say them? And the fact that it seems they get more of what they don’t want the more they complain about it appears to be statistically verifiable.

It’s true. The people who say, “I feel bad,” feel even worse. Depressed people who confess how depressed they are become even more depressed (I am not discounting any therapeutic modalities dealing with depression, just stating “what is”). People who say, “Nobody loves me,” find it more difficult to have a love connection. People saying, “I have the worst luck,” do. Nothing good comes to those who say it never does and happiness eludes those who speak those words, or post negatively on social media.

On the other hand, there are those who live a

Charmed Life

They have that Midas touch, everything they touch turns to gold. They are always in a good mood, feeling unusually good, everyone seems to be attracted to them, good fortune visits them often and they are so happy, you just want to do something to disrupt their groove (slap them, trip them, somehow put them in their place, because this is just ridiculous. Nobody should be allowed to live this kind of life. If I were jealous or vindictive, I might secretly proclaim, “One day, they will get what’s coming to them.”).

Nonetheless, there they are… squeezing all the best juices out of this life and savoring every drop, while the rest of us wallow in the reality of everyday life.

life sucks or not your choice

Life Sucks

While these folks living a “charmed life” live life like it revolves around them, the rest of us with our feet firmly on the ground know the reality is that life sucks. And for those who say, “Life sucks,” it does.

So there we are confident, without a doubt, that this life has nothing much to offer us – except to succumb to the hustle and bustle of being a member of this earthly rat race we call life – while we carve out our meager existence.

Yet, something within us yearns for something more…

Something inside us wants what some of those crazy people pretending-to-live-in-a-fairy-tale have.

What would you give for some good somethin’ somethin’?

The Best is Yet to Come

Want a little peace and happiness in your life? Think you’re ready for something good?

Isn’t it time you stuck your toe in the water, just to see what could happen… if you really could change your life?

The only difference between these two types of people is their attitude. Their attitude determines their vibrational frequency. This frequency acts like a TV or radio tuner, adjusting the programming that you get to experience.

Therefore, if you can change your attitude, you can change your life. The more positive your thoughts are as you develop a more positive mental attitude, the more good things will be attracted to your life’s experience, like these people whose lives should have turned out bad, but they decided to tune-in to the positive. It’s a fact.

Create Some Good Life

If you’re ready for a little of the good life, start by proclaiming it. Try switching out the words that you speak (of the thoughts that you think) for the antithesis. For instance

Instead of Exchange for
I feel bad I feel good
I’m depressed I am getting more optimistic
Nobody loves me Love is coming my way
I have the worst luck I am attracting good fortune
Nothing good happens to me I’m ready for the best things
There’s no happiness in my life I find happiness when I look for it

Baby Steps

Talk to Yourself

These positive statements are referred to as positive affirmations, and the more you use them (and you can make up your own and crank them up… you get the idea) the more powerful they become. It may seem ridiculous, or silly, at first but just try it on, and see what happens.

What have you got to lose?

Who Do You Serve?

Ever wonder why it’s so difficult to find what it is that you’re looking for in your life?

The principle of focusing with laser accuracy on what you want, help you to attract what it is that you’re seeking. This approach works in all areas of life. Specifically, we will look at applying this approach to business target markets. In order for a business to achieve profitability, it is important to specifically define one’s target market.

Your target market includes a specific group of people that want your product or service. The more specific you are about defining your target market, the more effective your marketing efforts can be.

serving target market customer avatar laser focus advertising

Customer Avatar

The best way to define your market is to reduce the attributes of your target market to one particular person who represents your clients or customers. Be as specific as possible, give him/her a name and maybe even create a drawing or get a photo to represent your perfect client.

An example might be:

Name: Cory More
Age: 35 years old
Geographic Location: Greater New York Area
Education: High school
Profession: Hourly employee, data entry
Diet: Mostly vegetarian, somewhat interested in eating healthier, regularly integrates meat-eating (usually chicken and fish, beef rarely). Wife purchases food staples from local market.
Home: Rents (not a homeowner)
Auto: Owns an older vehicle (paid for), while wife drives newer auto (payments)
Family: Married with two children. Basically happy, but finds financial strain a constant irritant,
Regular spending activities: Cab fare 3x per week, eats restaurant lunch work days, buys commercial cup of coffee 2x per work day.
Spare time activities: Watches a lot of TV, plays video games, meets friends at bar twice a week after work, watches a movie at a theater once a month, smokes marijuana occasionally
Mental health: Moderately undiagnosed depression, feels unworthy – as if he could have done better – if he’d not rushed into marriage and family.
Satisfaction: Likes time commiserating with friends at the bar, twice a week. Faithful husband, basically enjoys intimacy at home (though flirts occasionally with saleswomen).
Secret wish: Would like a higher paying job or ultimately to win the lottery

On and on it goes, until you’ve added as many details as possible to clearly define your perfect consumer. Having this picture clearly in your mind will help you aim your marketing efforts to your target market. (Uh… That’s why they call it a target.)

Once you know who your Avatar is, you know what he/she does, what interests him/her, where he/she goes, you can align your marketing efforts to deliver the message that he/she wants to hear and be in the place at the time he/she is likely to be looking/listening for your message.

But My Target Market Is Everybody

Oh, of course, you just want $1 from every person in the United States, right?

If you do not focus on a target, you will certainly miss. This is one of the reasons most businesses fail.

If you want to get what you want, you’ve got to focus and exert some energy to create your desired result.

You can have multiple Customer Avatars, and create separate customized marketing efforts to best approach each one, but too many of them will water down your message.

Unbelievable Truths

In my work with individuals breaking through social barriers, pushing through the limits of leading edge science and technology, experimenting with new thought, expanding awareness and consciousness, I am privy to ideas and concepts that are in direct contrast to mainstream thought and ideals.

This has put me smack dab in the middle of situations, circumstances and to actually witness unbelievable – if not impossible – results. I don’t know if you’ve ever been exposed to quantum mechanics and/or quantum theory, but I have the privilege of commiserating with these mind-bending researchers and scientists (and to tell you the truth, some of the concepts that they share are well beyond my comprehension). Some of the discoveries that are being made are challenging everything we’ve ever known or believed.

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It’s difficult to deal with having your world being rocked with higher revelation of concepts that we believe to be fantasy or science fiction. What occurs to me is that we are living in a time of science fiction becoming reality. It wasn’t long ago when we watched science fiction movies and TV shows with flip phones, hand held computers, 3D virtual reality devices, etc… all here, right now, in real time. These advancements were once thought to be impossible, now are here.

These leading edge new thought advancements infiltrate all technologies, industries, daily living concepts, spiritual thoughts and ideas. Data is being downloaded and bestowed upon certain individuals (everyone from Noah to Tesla and beyond) that could potentially change the world as we know it.

I am aware of technology in existence today (and has been for many years) eliminating the need for our accepted forms of energy consumption, systems and devices exist (working models) that provide electricity that are independent and not connected to the grid. Cars, trucks and other industrial vehicles powered by anything (you wouldn’t believe what) but petroleum-based fuel.

Even traditional medical thought is being rattled by these unbelievable advancements, quickly discarded as snake oil or con games, yet individuals who were once greatly diseased and dying are now healthy and flourishing without traditional medical intervention or designer drugs.

It seems like, more and more, almost every day, I realize that ideas, concepts, truths and facts that I was taught since a very early age, are not as authentic as the emerging data that is trickling down to those with more open minds… and I find my own mind opening. Can’t say that I am impressed with the false information I was force-fed, apparently in an effort to prevent me from thinking that things could be different that I’ve been led to believe.

It appears (though I am no expert on this) that although we (you and I) are for the most part unaware of these advancements, there are factions within (and concurrently without) our government with a working knowledge of all these thoughts and alternative technologies. Though they may be utilized in secrecy within covert operations, the masses are protected (prevented) from having access to these technologies.

Yet, there are some individuals who feel so passionate about telling the truth, that they will risk their reputations, subject themselves to rejection, ridicule and possibly premature death due to “natural causes” in an effort to reveal the truth.

It is a widely held belief that individuals in the last moments of their lives are delusional; this presupposes that any death bed confessions made in someone’s final moments are to be discounted as the ridiculous wild ramblings of the near-dead. Just laugh it off, they’re just saying that in an effort to have the last word, as if the “jokes on you.” Or is it truth they knew they would be silenced for speaking? Left to its self, it could be crazy ranting, but if it lined up with other emerging data… don’t things become curiouser and curiouser?

Certainly there exists certain conspiracy theories, but it does cause one to contemplate if everything we have been led to believe to be true is a conspiracy.

What do you think?