2 Quick Stories About You

It is hugely beneficial to your success to have these 2 quick stories about you locked and loaded and ready to fire at any given time. These two stories are invaluable when your growing, expanding and readying yourself for your ministry, that thing that you do, as you are discovering and developing your own individual brand.

You are starting to wrap your mind and your heart around the idea that you were meant for something greater than you had previously allowed yourself to be.

You don’t need to know it all or have all the answers but what you do need is the experience. We’ve already established you’ve got that.

You need to be able to want to help others so that they could have a chance to increase their quality of life.

You need to be willing to take inspired action, to do the work, to set yourself up as a valuable resource, an expert in your field. And we’re going to help you do that today.

Remember, you don’t have to know it all. Let’s say you faced some tragic unfortunate ordeal in your life and were able to make it to the other side. For example, maybe your home went into foreclosure and your family was at risk of being thrown out into the street, but you were able to turn that situation around, and you made it.

There are people out there, right now, who are losing their homes and are at risk of being thrown out. Do they need you? Could you help them?  Hell, yes.

You don’t need to know more than anyone else about your topic, you just need to know more than the people who need what you have to offer.

If you’ve been following along, you have some lists.

You have lists of drama, trauma and positive outcomes, experiences where it clearly was not easy for you. You struggled. You made a stand against adversity. You persisted against the odds, and you’ve lived to tell about it.

And your lists of power and special abilities, including activities which settle you into your power, and an inventory of your special gifts and abilities. You could teach someone else on any of these topics.

You do not have to be the top expert in your field or know all the answers to have a massive impact on the world and make a lot of money teaching in your field of expertise. But you do need to know

1. Who you are

2. Why you are here

3. What you have to offer

4. And to whom

90-SECOND LIFE STORY

Basically, I want you to reduce your life story down to a minute-and-a-half monologue. You have 90 seconds to tell your story. Ready? Go.

I already know, I’m looking out at a sea of deer-in-the-headlight looks (except for a few of you who have already been through this process) so, I’ll tell you what, I’ll go first. Let’s say we’re talking about branding me, today. So, somebody time me…

Who am I?

I don’t know. Many years ago, I was born premature and was lucky enough to be one of the ones who survived, but I had a laundry list of learning disabilities and social dysfunction. But I was blessed to encounter so many challenges and obstacles in my life, and I had no other choice but to stand up and fight against the odds because my family depended on me. I was forced to become courageous.

Life was never easy for me.

Over time, I learned that my disabilities were actually my special abilities, and they helped me to see opportunities and to seize them passionately. So, I have experienced a life rich in adversity, growth, change, and have lived a life with more amazing experiences than most people.

I was gifted with the ability to see people at their highest and best, when no one else, not even they could see the possibilities, but I could see it all, and a map to get from here to there. And so, I started my journey of helping others achieve their highest and best.

I use my gifts and abilities to help people, like you, to live a better life, your best life, and make the world a better place.

This is my life’s mission.

But it’s not for everyone. I only help others who are passionate about what they want to accomplish in this life. Let’s say you wanted to work with me. Then you would have to be able to see you, like I am able to see you, at your highest and best. And if you’re willing and able to do the work, then we can work together, step for step, and help get you from where you are to where you want to be.

That’s what I do.

What do you want out of this life?

Now, I don’t know how long that was, but it’s somewhere around 90 seconds.

Get your notetaking equipment out and write out your 90-second script. Ready, Go!

Who Are You?

Why Are You Here?

What Do You Have to Offer?

And Who Needs You, or Is a Good Match for Your Service(s)?

You don’t have to complete this right now, but you do need to do this before you can effectively be a teacher or offer your assistance to others.

20-30 SECOND ELEVATOR PITCH

Once you have your 90-second life story, you can whittle it down to what we call an elevator pitch which is 20 to 30 seconds in length.

Pretend like you’ve just stepped into an elevator and you have 20 to 30 seconds to give your spiel.

Like, I might trim mine down to go something, like this:

Hi, I’m David M Masters. I’m a Transfiguration Specialist. I help people to envision and achieve their highest and best. I do this using innate special gifts and abilities combined with a lifetime of vast experiences, both which I’ve gone through personally, as well as from a lifetime of doing this work with others. In doing so, I help people, like you, transform into that higher version of yourself, enabling you to live a better life, your best life, and make the world a better place.

Okay, now it’s on you.

Take some time to refine what you do for others, your area of expertise, down to a 20 to 30-second speech.

 

7 Simple Steps to Create Your Elevator Pitch

What’s Your Elevator Pitch?

An elevator pitch is a script that quickly summarizes who you are and what you do in 30 seconds or less. If crafted properly, your elevator pitch is an effective tool to briefly communicate what it is you do when asked in passing, such as in an elevator.

7 Simple Steps to Create Your Elevator Pitch

1. What Do You Want to Say?

First figure out what you want to say. When someone expresses an interest in you, what would you like to convey about who you are and what you do? Would your message be focused on your job, your family, church, organization or affiliation? Maybe it would focus on your philanthropic endeavors, recreational or hobby interests?

Decide what your main theme focus will be because remember, you’re limited to only 30 seconds.

2. Opening Statement

You’re opening statement should state what you do or want to convey, though it’s not enough to simply state such a thing bluntly. You need to dress it up a bit.

For instance, you could say, “I’m a dog groomer.” Dressed up, you might say, “I am a pet stylist who captures and highlights the personality of each pet in my salon.”

3. What Makes You Different?

No matter what your message is your 30 second audience may not have the time, nor the inclination, to ask you about why they should even care about what you have to say, so you must assert a unique perspective about your message that could pique their interest.

It should be something that sets you apart from what their initial assumption might be about what you could be saying.

“The pets that I serve don’t just go to the barber shop, when they come to my salon. It’s like a complete day spa experience for my animal clients and there’s a recreation area for my guests who bring them in.”

4. Ask Them a Question

You should always end your elevator pitch with a question that cannot be simply answered with a “yes” or “no” response. You want to give them an opportunity to engage with you, and asking them an open-ended question invites them to actually process what you have intimated to them in this brief presentation.

“Put yourself in your pet’s shoes for just a minute; what would you want your pet grooming experience to be like?”

5. Wrap It Up

Combine all your elevator pitch components and you’re almost ready to go.

“I am a pet stylist who captures and highlights the personality of each pet in my salon.”

“The pets that I serve don’t just go to the barber shop, when they come to my salon. It’s like a complete day spa experience for my animal clients and there’s a recreation area for my guests who bring them in. So everyone has a good time.”

“Put yourself in your pet’s shoes for just a minute; what would you want your pet grooming experience to be like?”

6. Practice Your Elevator Pitch

Memorize it and practice it so it doesn’t sound canned when you deliver your elevator pitch.

7. Give Them Something

If possible, it’s always more beneficial to leave something with someone in the event they might like to contact you, or the organization you’ve represented at some time in the future. Something like a business card, small brochure or leaflet with contact information on it might be appropriate.