Make an Impact via First Impressions

When people have been exposed to you and you have had the ability to interact with them, what do they do when you leave the room?

While people will make a decision regarding you in as little as 10 seconds, are there ways to influence what they think of you in a good way, given a few more moments? It’s up to you.

Wouldn’t it be nice, if after you left they said good things about you, or at least mentioned that you seemed to be different, insightful or inspirational, or maybe you made people think outside the box, if only for a moment? That’s what happens when you make an impact in public.

You’re not drawing attention to yourself, or demanding anyone’s attention but you’re giving the most you can in the few moments of exposure you have with people who may not know who you are or what you do and making a good first impression.

What Turns Them On?

Find out what excites them and ask them about it. Listen to them and ask questions. If that’s all you do, you will make an impact. If you like, you can work in a little networking if you can think of a story that relates what you do or might like to say in a way that relates to what turn them on.

Edify Others

When someone does a good job or earns some type of accolade, don’t miss an opportunity to edify them, introduce them to others or thank them publicly, honoring their efforts. If you are seen as someone who appreciates the efforts of others and takes the time to honor them and have their moment in the sun, you will be revered as an edifier or cheerleader.

Whenever you hear of someone’s good deeds, by all means, find ways to recognize them and lift them up for doing good, or helping to make the world a better place. This will have a meaningful impact on the person you’ve edified, as well as the people who will appreciate your efforts to acknowledge and honor someone’s good deed.

Tell Stories

One of the best things you do is to be a story teller. Story tellers don’t just spill out the facts all over their audience. No. They tell stories with dramatic detail that sparks the imagination of their audience. With a little practice, you too can become a story teller. Think of colorful ways you can spice up what you have to say and hone your skill of storytelling to make an impact.

Be Creative

You can learn all the skills about how to work a room, and do the best you can, but don’t be afraid to try something new, that may benefit the people you meet, yet leave a positive lasting impression. Especially if you’re sharing the space with peer who may also be trying to make an impact, you need to think about how you can still make a positive impact in a way that sets you apart from the other people who might be working the room.

 

 

 

 

Put On a Show

You’ve seen people who garner the attention of a room by putting on a show of sorts, multiplying their networking efforts by turning their interaction with one person (or a few people) into a spectacle that causes others in the room to break from the conversation and look to see what’s happening over there. While this kind of theatrics might require a certain level of self-confidence, with a little practice, you might think of ways you could turn an impromptu demonstration into a method of getting people to wonder who you are and what you are doing.

Make Things Happen

Think about accepting opportunities, or volunteering, to take an active role in putting something together, like a group function or event. If the even or function is a success, then you will be recognized as the go-getter who gets things done and makes things happen. This is excellent public relations (PR) for which you can humbly accept the praise for a job well done on the behalf of others. This will definitely make an impact and you will be remembered for your efforts.

 

Dress Appropriately

Looking good and fashion appropriate for any event can help gain the approval of others when you walk in the door while schmoozing with the folks at any event. Try not to over-dress for the event because you don’t want to appear to be snooty. And even though under-dressing might make you stand out, the effect might not be what you’re looking for, and it can make it harder for you to gain the confidence of your audience if you’re inappropriately attired.

After all, ZZ Top said it best,

Every girl’s crazy for a sharp-dressed man.

 

Who Do You Know?

Think about who you know, how have they made an impact on your life? Think about emulating the techniques used by the people whom you respect. You don’t have to parrot their persona or hypnotize yourself to act like that person. Simply note how they interact with other people and see if you ca add some of those attributes into your character.

You Are One-of-a-Kind

There’s no one else on this planet who is just like you, so celebrate your unique characteristics and maybe think of a way to let your individuality shine through without overshadowing others. People will love you if you can come across as a real person who is authentically unique and self-confident with humility and grace, always leaving a good impression and making an impact.

How to Work a Room

Q: Where do you find individuals to model?

A: Working the room at networking and/or social events; and so should you.

Successfully working a room is a complex method that either comes naturally to you, or will take a lot of concentration and work to develop the skills necessary.

Your assignment (should you choose to accept it) is to go forth, find a venue and work the room yourself. If it’s outside of your comfort zone, then you are a true hero; not just the hero in your own story but a beacon of hope for others – who, like you – are struggling taking this critical step, too.

If you know people in this venue, do not hang out with them. Make it a priority to meet people that you don’t know, ask them who you should introduce yourself to and set your feet in motion. Consider sitting next to someone you don’t know.

Here are 10 things to help you prepare for the next phase in your journey as you develop your networking skills.

If you can, meet with the most high-ranking person that you already know at the event (a special guest, event promoter, or other friend) visit with them briefly and ask them who you should talk to next (who could most benefit from your service or help promote your service).

How to Work a Room in 10 Steps
1. Introduce yourself
2. 30 second elevator speech
3. Ask about them
4. Listen
5. Care
6. Can they help you?
7. Can you help him/her?
8. Exchange cards
9. Invite them to call you
10. Next

Avoid the person who appears to be purposely avoiding interaction with others. But acknowledge them with a friendly nod as you work the room, letting them gain their own courage (if that is what they lack) from witnessing yours.

If you must proceed blindly simply walk up to someone who possesses a commanding presence and isn’t actively engaged in a conversation. Feel confident enough to break character for a moment and honestly say, “I expected to see someone I knew, here, but to tell you the truth, I don’t see anyone in this room that I know. What’s your name?”

Once they’ve recognized your plight, he or she will likely be enthusiastic about introducing you to some other folks in the room to help you get started. If not, try the same approach with another person who appears to be a confident extrovert. Really, all you have to do to get the ball rolling is to

1 Introduce Yourself

Be polite, friendly, smile and say, “Hi, my name is _________ … and you are?” It really is that easy.

They may or may not ask about you, nonetheless, early on, comment on the event, their appearance, then:

2 Give your 30 second elevator speech

You have rehearsed this and can recite your 30 seconds worth without it sounding as if it was simply recited or memorized.

Never be shy discussing your business with anyone. They may not need your services, but may someone who does.

3 Ask about them

After you’ve established who you are and what you do, begin learning about the person you’re meeting. Ask exploratory questions. You’ve indulged yourself, now it is time to connect and discover more.

Have they travelled or done this before? Ask them why they are here.

Don’t ask questions that can be answered with a simple yes or no. Invite them to expound by asking who, what, when, where and how questions. When they’re answering questions, they’re doing the heavy lifting.

4 Listen

Yes, your intention is to promote yourself but you do so by listening to the person you are meeting.

Listen for clues for ways you can help them on their journey or can help you on yours.

Practice active listening. Look them in the eye (this may be uncomfortable for some, at first but it is an important component of effective communication). Make the effort to paraphrase and repeat portions of what is being expressed by the person you are meeting.

5 Care

Don’t just acknowledge the other person, but show them that you care. You can express caring about a stranger in a brief conversation by nodding or making appropriate facial expressions to mirror the emotions that they might be feeling at a deeper level as they speak.

6 Can they help?

As they are expressing themselves, be listening for ways they might be able to further your purpose.

7 Can you help?

Suggest a way that you might be able to help them, if appropriate, based on this brief exchange.

Emphasize how you can help them rather than how intellectual you are. People are interested in what you can do to help them.

People appreciate generosity and authentic offers of assistance and your help may simply take on the form of an empathetic ear and compassionate understanding of their plight.

8 Exchange cards

Do not force a card on everyone that you speak to. Offer your card only if it would be beneficial for this person to contact you later.

Remember, this is not a sales call, but if this person might see a need for your service, product or skill(s) – or if they have asked for your card – then absolutely you should give them one.

Likewise, if they have skills that you might need, either now or in the future, you should request their card.

If you get someone else’s card, write notes on it, so that you can remember who they were. Getting other people’s cards is actually more important than giving out yours… and this only works if you follow-up and invite them to participate with you.

9 Invite them to call you.

If you’ve given them a card and there is potential that you may be able to serve them in some way, make sure to invite them to call you so that you can discuss more details of the possibilities that may be uncovered in this brief interaction. Remember, this is not a sales call, nor is it a time to close. Keep it brief, because you must move on…

10 Next

Move on to the next person. If you don’t know who you should speak to next, ask the person you are wrapping up with. In most cases, you will find them eager to suggest someone that you should talk to and may even escort you to the person and introduce you.

Exiting the event

Don’t just leave. Thank the presenter, guests; re-connect with the people you’ve connected with before you make your exit.

Following the event

Follow-up. If you do not contact them again, then there will likely not be potential gain. Give them the opportunity to move through your social circles.

It’s all about building lifelong clients and friends via relationship.

Excerpt from Success Attributes © 2008 David M Masters used by permission.