Holistic entrepreneurs are not only doing great work in the world, they are also cognizant of their own spiritual wellness. This is why I am blessed to be surrounding myself with creative triunistic (body/mind/spirit) conscious individuals who are ever evolving and expanding.
As my clients evolve, likewise their lives and their business environments change and adaptation is necessary to maintain congruency with the ongoing metamorphosis.
It becomes necessary to contemplate changing your brand (the representation of who you are and what you do) to embrace and harness the power of your expansion to allow further opportunities and expansion.
Your brand is not only what you say it is, it is what people think about you when they hear your name or the name of your business. If not tended to, your brand can be very weak. Given the proper attention people will recognize the impression you desire to communicate when your name comes to mind. It is a powerful but delicate balancing act.
We love doing the things we love, that is why we do what we do, but as we evolve those things we love – those things we are deeply passionate about – are also subject to change.
Upon conception of your foray into the public medium, you brand yourself initially as you see yourself and like to represent who you are and what you do to others. Often this is apparent when you first meet and/or greet someone, exchange pleasantries and introduce yourself. What you say in the first 30 seconds establishes your brand.
It makes sense that as you change, so should the way you introduce yourself to others (your brand).
So how do you establish who you are and what you do?
Periodically checking with your inner self and query where your passions are and compare them to where you were. Ask yourself is my brand (the way I have been representing/introducing myself) an adequate representation of where I am today?
If not, it may be time to revisit how you represent yourself to others and consider rebranding.
Making these changes as often as necessary (there are no hard and fast rules about when, only when you recognize you have changed enough to communicate the adjustments to others) will open doors and invite further expansion of your efficacy in the community and the world at large.
If you’re considering that it is time for a personal or professional review, ask yourself these questions,
Where did I come from?
How did I get here?
What offerings, tools, skills and special abilities do I have?
What was I most enthusiastic about in the past?
What makes my heart sing today?
Is something calling me, beckoning me to bring it forth?
Can I accept the challenge to expand who I am or what I do?
If so, what would that look like?
Can including this vision in my brand further my evolution or expansion?
The answers to these and other questions that might come to mind will help you determine whether it is time to make adjustments to your brand.
Are you ready?