Shiny Objects Everywhere

Ever get distracted by shiny objects? Those things that are newer, better things or processes that garner your attention with their sheer brilliance, clever packaging, advertising or have the possibility of garnering the support and love from your family and/or peers are indeed so shiny.

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They immediately distract you and pull on strings deep inside you and you imagine how magnificent it would be, “if I only had” that, or one of those, then my life (family, or business) would be complete.

Only, more often than not, the shiny object does not meet your expectations of fulfillment following obtaining the thing you sincerely desired and believed it would help you to achieve the sought after feeling. So, the search is on for the next thing.

This not only applies to products, but relationships, education, programs, services, technology, social networks, investment and business opportunities. You can find shiny objects in any segment of your life and in most cases, the shiny object is a distraction, interrupting your otherwise focused progress in your life.

Because, let’s face it, even if you have the best (insert anything) once you get used to it, you start looking for something else a bit shinier.

It’s never more apparent in our society in relationships which have become somewhat disposable due to the social impact of the acceptance of the idea of disposing of something old (or has lost its sheen) and replacing it with something new is actually a good thing. Certainly, it makes sense from a profit standpoint, because in most circumstances transitioning in relationships creates additional cash-flow supporting our economy.

As it occurs to you, you might think, “Oh, so it’s a profit deal.”
Pretty much, that’s the truth. We owe a debt to the economy for encourage the deterioration of the family unit as well as other relationships, personal and in business.

And if you think it’s easy to abandon a relationship when it gets boring as you seek an alternative, think about how much more difficult it is to stay focused on a particular business interest, especially if you’re starting from ground zero.

That’s why most new businesses fail in the first one-to-three years. Two-thirds of the entrepreneurs throw in the towel and never try again, because the whole affair was a bust, leading to a lack of self-confidence, as they find safety and security restrained to their more convenient everyday life, yet always wondering, “What if…” things had gone differently?

Then there’s the other third of the former business owners who are endlessly in pursuit of the next new thing. They are often distracted by shiny objects in business opportunities, programs or systems, even prior to successfully completing the projects at hand. We call them serial entrepreneurs.

On and on it goes for them, one thing after another, never finishing one thing and they’re off to the next. Although this is an inefficient method of business building, unfortunately one percent of serial entrepreneurs breaks through (even if accidentally) and makes a fortune.

This success story spreads through the serial entrepreneurial community quickly, encouraging the remaining seekers to increase their shiny object pursuits even more. The energy created from the success of the one percent that it even attracts otherwise healthy business owners (as well as people who have never even thought of starting a business) to start looking for shiny objects too.

A shiny object can be a tool, or a destructive distraction.

Think about taking a little extra time and thought prior to jumping ship, or investing in your next shiny object and ask yourself,

“Does this support my highest and best?”

If you have a clear set of defined goals, you can use this list to quickly qualify any shiny object.

Will it be a tool?

Or

Will it be a destructive distraction?

Stay on track and don’t count yourself as one of the accidental one percent, instead purposefully honor your purpose and mission, so that when you’ve become a member of the one percent, you know you can rest assured, it was no accident and your success is honorable and well deserved.