Be an Expert in Your Field

One of the best things I help people do is to get them to a status of being easily recognizable as an expert in their field. I will give you the simple process they have gone through so that you can be an expert in your field by doing likewise.

7 Steps to Be an Expert in Your Field

Step 1: Experience, Gifts, and Abilities Review

Review your particular experiences, gifts, and abilities. And ask yourself,

Which one of these would I like to be known as an expert for?

It takes a lot of review to pick just one, but stick to this process until you have just one. Take as long as you need. Now, associate your area of expertise with a title.

Step 2: Brand Your Name

To be easily identifiable, you will need a name that you own. That is to say, a name that you can own the dot-com for. In this day and age, you’re not real or credible unless you are hugely rich, famous, or own your name dot com.

As you start this, you may be surprised that your name dot com is not available, so keep making variations for your name until you find one that you can buy. This might be a problem with you ending up with a name that is not on your book’s cover or author page. Don’t worry about that for now; you can fix it later. For now, get your name dot com; it doesn’t matter how long the domain name is; just buy it.

Once you own your name dot com, start using this as your name everywhere. Consider making a trip to the courthouse to change your name to this. It is a very easy form to fill out and file, and it’s inexpensive, like $125 or so.

Step 3: Brand What You Do

If your name is Betty and you are a baker, maybe even the world’s best baker, you can’t just brand yourself as a baker, Betty, or even Betty, the Baker. Why? If you go to GoDaddy.com and search for those dot-com domains, you will find that they have already been taken. You must keep moving through the process until you develop an excellent version of what you do.

Betty is best known for baking with such love and passion that it inspires others to reach new heights in personal growth. This leads to their generosity and random acts of kindness, all in the hopes of making a contribution to making the world a better place.

She was able to get worldlovebaker.com.

Follow her example, and you do the same.

Step 4: Brand a Specific Area of Expertise

Now that you know what you do, you must select a specific area of expertise. Though you may have expertise in many facets of your profession as a “baker,” if we continue to follow Betty as an example, pick only one.

Betty picks fudge, which is what she gets the most compliments on. She needs to get a dot com domain name for this as well, and going through the permeations is a painstaking process as GoDaddy keeps reporting that her queries for dot-coms are all coming up as taken or for sale at a premium price, thousands of dollars, or tries to sell her cheesy alternatives with rinky-dink extensions, anything other than a dot com. She persists and comes up with worldlovefudge.com. This is brilliant as it ties in with her what-she-does brand.

Step 5: Write a Book About Your Expertise

Ideally, your expertise dot com will be the name of the little book you will write about this specific area. In Betty’s book, World Love Fudge, subtitled, “How to Send Love to the World and Make the World a Better Place with Fudge (recipe included).”

In the book, which must ideally be 110 pages long, she tells stories about how her world-love fudge has helped others reach new heights in personal growth, leading to their generosity and random acts of kindness, all in the hopes of making a contribution in some way to making the world a better place. She also includes a fanciful story about how her fudge might be used to bring all the countries’ leaders together in peace.

She includes the recipe and encourages everyone to make the fudge, share it with their friends, and teach them to do likewise until the world becomes one just by creating and sharing her fudge with others.

Why 110 pages? If your expertise book is any less than that, you may not have your book’s title and, most importantly, “Your Name” printed on the spine. That’s free advertising if it’s on any shelf spine-out.

Step 6: Publish and Print Your Branded Expertise Book

Don’t make this difficult. Just use Amazon’s online self-publishing machine at kdp.amazon.com and publish it there. Don’t worry about the cover art for this book; you can use their free book cover templates. Set a price and publish the darn thing.

Step 7: Fire up the Websites

Ensure you have at least a one-page website for each dot com. GoDaddy provides a few free pages for your site and offers free templates. Don’t make this any more complicated than it is. If you’re struggling with this, go to fiverr.com and find someone to do it for you in exchange for a few dollars. Then, just to be safe, change your password after the work is done.

You will have three to put up.

1. Your name dot com, where you will have a photo, a short bio, and your contact information.

2 What you do dot com. Ideally, this will be unique enough that anyone who asks you what you do will be curious enough to type it into Google. You can establish credibility because this is your area of expertise. There, you will feature your specific expertise book, which links to its website.

3. What is the final piece of being an expert in your field, trifecta? Your specific area of expertise book dot com. This will have a book description, a click to buy it on Amazon.com, links to the author’s website, your name dot com, and what you do dot com.

Once you’ve done this, you can be easily identifiable and credible as an expert in your field. Of course, there are many other things that you could do to establish domination in your field, but in this manner, at this stage of the game, you can be Googled and found, and if anyone dare try to challenge your authority, someone will point out your book on Amazon and say,

“He did write the book on it.”

Well, there’s that.

You are now an expert in your field.

Undeniable Expert 20-Week Intensive

That said, my friends at St. Paul’s Freee University have developed the Undeniable Expert in Your Field Intensive Course, which combines the best of many courses for the ultimate branding experience. Before creating this intensive presentation, it would have taken two and a half years to complete. Now, it has been reduced to 20 intensive weeks.

The work takes about an hour a day. We meet online once a week, and your student profile covers everything, including replays, just in case you miss a live meeting.

If you think you’ve got the gumption to commit to 20 weeks of intense, undeniable expert creation, contact me for more information.