WIIFM “What’s in it for me?”

There is no doubt, that WIIFM is everyone’s favorite station. Residing at 98.6 on your body’s dial WIIFM is the default setting ever begging the question, “What’s in it for me?”


I don’t know who originally coined the WIIFM call sign. I first heard about WIIFM “What’s in it for me?” from Brian Tracy. Regardless of who originally came up with the catchy phrase, it has become a commonly used reference representing the basis on which the idea of cooperation is founded.

Whatever it is that you desire to achieve in life, you can increase your effectiveness and the speed at which you successfully launch your endeavor with the help of others by answering that silent pressing question in your audience’s mind, “What’s in it for me?”

Based on the African proverb, “It takes a village to raise a child,” likewise, it takes a village to accomplish a thing with style, grace, and a bit of competence and confidence. Anything we intend to see come to fruition is more easily and effectively accomplished with others supporting us.

But not everyone will be an active supporter of your idea, cause, program, project, or product. You would be miles ahead veering away from the Nay-sayers and keeping your ideas to yourself unless you are able to meet and/or attract like-minded people, who are potential encouragers and/or supporters.

Less than one out of ten people, like you, are open to the idea of increasing your potential in this life and are willing not just to talk about it but to take action. Keep that in mind as you scan the landscape for like-minded individuals.

When you meet them, immediately (if not sooner) offer your encouragement and support for their idea or project. Why? Because they are tuned-in to their own WIIFM frequency and you set yourself apart, clearly identifying yourself as a like-minded individual by encouraging them.

Consider offering to actually help others who are on their own individual paths. There is a more likely chance that they will be willing to help you on your path (you scratch my back, I’ll scratch yours) in return.

As you are also tuned-in to the “What’s in it for me?” frequency, you may be keeping score in an effort to measure and match in an equal exchange of support. While this does make for a sound practice for effective business management, I prefer to give more than I receive.

Why might I like to, in a sense, over-deliver? Because I believe in universal reciprocity. That is to say, all my efforts will be rewarded in kind (or even ten-fold) if I give more than that which I am compensated or rewarded for on the surface. It’s as if I am building another account in an investment account with the universe, that pays me dividends at another time and place, sometimes when I least expect it, other times when I need it most.

In this way, you can begin to acquire the village necessary to support you and your growth and/or expansion and some of these people may be worthy of becoming members of your team or mastermind group.

You are one your way, be aware, seek out like-minded individuals, keep moving forward.