Ever wonder why it’s so difficult to find what it is that you’re looking for in your life?
The principle of focusing with laser accuracy on what you want, help you to attract what it is that you’re seeking. This approach works in all areas of life. Specifically, we will look at applying this approach to business target markets. In order for a business to achieve profitability, it is important to specifically define one’s target market.
Your target market includes a specific group of people that want your product or service. The more specific you are about defining your target market, the more effective your marketing efforts can be.
The best way to define your market is to reduce the attributes of your target market to one particular person who represents your clients or customers. Be as specific as possible, give him/her a name and maybe even create a drawing or get a photo to represent your perfect client.
An example might be:
Name: Cory More
Age: 35 years old
Geographic Location: Greater New York Area
Education: High school
Profession: Hourly employee, data entry
Diet: Mostly vegetarian, somewhat interested in eating healthier, regularly integrates meat-eating (usually chicken and fish, beef rarely). Wife purchases food staples from local market.
Home: Rents (not a homeowner)
Auto: Owns an older vehicle (paid for), while wife drives newer auto (payments)
Family: Married with two children. Basically happy, but finds financial strain a constant irritant,
Regular spending activities: Cab fare 3x per week, eats restaurant lunch work days, buys commercial cup of coffee 2x per work day.
Spare time activities: Watches a lot of TV, plays video games, meets friends at bar twice a week after work, watches a movie at a theater once a month, smokes marijuana occasionally
Mental health: Moderately undiagnosed depression, feels unworthy – as if he could have done better – if he’d not rushed into marriage and family.
Satisfaction: Likes time commiserating with friends at the bar, twice a week. Faithful husband, basically enjoys intimacy at home (though flirts occasionally with saleswomen).
Secret wish: Would like a higher paying job or ultimately to win the lottery
On and on it goes, until you’ve added as many details as possible to clearly define your perfect consumer. Having this picture clearly in your mind will help you aim your marketing efforts to your target market. (Uh… That’s why they call it a target.)
Once you know who your Avatar is, you know what he/she does, what interests him/her, where he/she goes, you can align your marketing efforts to deliver the message that he/she wants to hear and be in the place at the time he/she is likely to be looking/listening for your message.
But My Target Market Is Everybody
Oh, of course, you just want $1 from every person in the United States, right?
If you do not focus on a target, you will certainly miss. This is one of the reasons most businesses fail.
If you want to get what you want, you’ve got to focus and exert some energy to create your desired result.
You can have multiple Customer Avatars, and create separate customized marketing efforts to best approach each one, but too many of them will water down your message.