Tag: important dot coms

Take Your Dot-Com Investment Seriously No Abandonment Issues

So, you’ve just attended a seminar, got inspired by the idea of creating your own website, and rushed out to grab your first dot-com. You set up a few pages, maybe a “Coming Soon” banner, and feel a wave of pride wash over you. “I did it! I’m online!” But then… nothing. Days turn into weeks. Weeks into months. You tell yourself you’ll get around to it someday. You have other things to do. Life happens.

What you don’t realize is that owning a domain, your own digital real estate, is like buying that abandoned apartment building downtown for $5,000. It’s a bargain only if you do something with it.

The Parable of the Forgotten Building

Imagine walking past a city noticeboard where they’re auctioning off old properties. You see a four-story apartment building listed for $5,000. Just for fun, you scribble your name on the form and forget about it.

The next day, you get a call: You’re the proud owner of the building.

At first, you’re excited. You check it out, it’s been sitting empty for years. The paint is peeling, a few windows are broken, but the lawn is neatly mowed. You think, “I can fix this up. Maybe turn it into something beautiful.”

You even have a plan: fix up one apartment as an office, move in a manager friend for free rent, renovate one unit at a time, rent them out, build income, and eventually restore the whole place.

But your heart’s not in it. Other priorities call. You get busy.

Months later, the city calls: the lawn’s overgrown. Your manager’s gone. The windows are broken again. Then comes the tax bill, $11,000. You pay it once, then give up the next year. The city repossesses the property.

A smart investor swoops in, pays $110,000 for it, and within a year, sells it for $2.7 million. You see the listing. And your stomach drops. That could have been you.

Your Dot-Com Is Digital Real Estate

Your website is the same. That little domain you bought for ten bucks a year might seem like nothing, but it’s a piece of digital land.

And just like real property, its value grows with what you build on it.

    • Add structure (your content, products, and message).
    • Add curb appeal (your branding and design).
    • Add management (your email list, followers, and consistency).
    • And you’ve created something that can build income, attract opportunity, and serve your mission.

But neglect it, and it falls into disrepair.

Others will notice. Someone will see the potential you didn’t, and when your registration lapses or your domain expires, they’ll snatch it up. Maybe they’ll even build your dream on the land you abandoned.

What Happens When You Let It Go

I’ve seen it happen too many times. Coaches, authors, healers, and entrepreneurs start strong, get distracted, and let their domains expire.

Months or years later, they decide to relaunch their brand, only to find their name now redirects to a gambling site, a crypto scam, or worse… a competitor.

They call me, devastated. “David, that was my name. My brand. My story.”

It doesn’t matter. Someone else owns it now.

And like that apartment building, the price to get it back can be staggering, sometimes in the thousands, sometimes in the millions.

Build, Maintain, and Protect Your Digital Legacy

Here’s the truth: Owning your own dot-com isn’t optional anymore, it’s essential.

Social media platforms come and go. Algorithms change. But your website, your domain, is the one place online that you truly own.

It’s your headquarters. Your publishing house. Your legacy.

If you let it sit idle, it won’t just stagnate, it’ll cost you in ways you can’t imagine yet.

So, treat your domain like that apartment building. Keep the lawn trimmed. Keep the lights on. Move tenants in. Make it shine. Because someday, you’ll look back and either say, “I’m glad I built that,” or “I wish I hadn’t let it go.”

Your dot-com is more than a website. It’s your name, your message, your purpose, all in one place. Don’t let neglect turn your digital opportunity into someone else’s windfall.

Start now. Build something real. You’ll thank yourself later.

How to Create Your Digital Product Masterpiece

Start Building Your Legacy Today

If you don’t already have your own dot-com, get one today. If you do, open it up, dust it off, and breathe life into it. Add your message, your mission, your voice.

Your website isn’t just a marketing tool, it’s the cornerstone of your divine purpose in the digital age. It’s where your story lives, your clients find you, and your legacy begins.

You don’t have to build it all at once. Just start. One page. One post. One idea. Plant the seed, nurture it, and watch it grow into something that represents you. Because one day, you’ll realize your dot-com wasn’t just a domain name, it was your destiny waiting to be claimed.

 

 

Your 2 Dot Coms

If you really want to make an impact when lightning strikes, you need to have your 2 dot coms online to achieve maximum exposure when you find yourself expectedly or unexpectedly in the spotlight.

You’re probably wondering what I’m up to here, why I have you moving through these processes, and those of you who have taken my Branding Masters course, you know exactly what’s going on.

I want you to be ready, at that moment when lightning strikes, for you to become a worldwide phenomenon when you get your 15 minutes of fame. For you online, if we were live, we’d take a few minutes to go around the room and listen to sob stories when students could have had access to a huge media event, but they were not prepared. From this point in time forward, you will be ready.

What am I talking about? I’m talking about that moment in time when you’re walking down the street, minding your own business, and you hear alarms and see a bank robbery in progress, just as the news vans roll up.

The talent and cameraman are going to jump out of the van, spot you, with the intent of asking you about the event. You’ll get a microphone shoved in your face and they will ask you, “What’s your name?” Then they will ask, “What do you do?” Then they will ask you what you saw.

And starting at that exact time, and continuing for at least the next 72 hours, people will be Googling your name and what you do. This is the world we live in.

Those of you who are joining us onling tonight, when that happens to you, you will be ready, if you have the answers to these two questions. And trust me, you think you might have the answers, but you don’t, unless you’ve taken my class before.

Let’s take a look at the first one: Your name.

There’s a pretty good chance that your name, the name you go by now is never going to work for you. Why? Because you do not own your-name-dot-com.

Why do you think I introduce myself as David M Masters? Why don’t I just use the name David Masters, without the M? Because davidmasters.com wasn’t available. Someone else already had that. So, I had to get davidmmasters.com because it was available. If it wouldn’t have been, I would have tried davidmichaelmasters.com, and if that wasn’t available, I would have gotten some other variation like Davidario Masters, if I could get davidariomasters.com and I would have changed my name to that.

So, your assignment is to search for available dot coms and acquire a name that you can live with for the rest of your life. And if you’re one of the lucky ones, like there’s always at least one, usually a few more, who can get their name dot com on the first try. If so, good for you.

How about your answer to, “What do you do?”

It’s not going to be as easy to answer as you might think. Why? Let me give you a hint. We just talked about it. Now, you got it. You gotta get the dot-com that says what you do. And of course, a whole world of people have beat you to the punch on that one, so you’re going to have get even more creative to find a something-dot-com that will represent what you do.

We can use me as an example again because I eat my own cooking. I am a Transfiguration Specialist. Any idea why I am a transfiguration specialist? You got it. I could get transfigurationspecialist-dot-com and since I see have the ability to see people at their highest and the map to get them from here to there, it’s the perfect name for what I do. Plus, I am the only Transfiguration Specialist out there, unless I’ve trained you to be one, too, which is a whole other topic about branding yourself and multiplying your gifts and abilities by duplicating your efforts and training others to do the work that you do.

You get those two dot coms, who you are and what you do, and when lightning strikes, you will be ready, even if you have only rudimentary web sites there.

Here’s another tip for owning what you do dot come from one of my students. He called-in to a national talk radio show to comment on a topic. They asked him two questions, “What’s your name?” and “What do you do?”

Only on the show, they only introduced him by his first name, as that was their policy, but then they announced what he did. He talked for a few minutes, and as soon as he finished his talk, his phone started ringing, and it kept on ringing for the next 72 hours. He could not have paid enough money for that kind of promotion.

You get the idea.