If you really want to make an impact when lightning strikes, you need to have your 2 dot coms online to achieve maximum exposure when you find yourself expectedly or unexpectedly in the spotlight.
You’re probably wondering what I’m up to here, why I have you moving through these processes, and those of you who have taken my Branding Masters course, you know exactly what’s going on.
I want you to be ready, at that moment when lightning strikes, for you to become a worldwide phenomenon when you get your 15 minutes of fame. For you online, if we were live, we’d take a few minutes to go around the room and listen to sob stories when students could have had access to a huge media event, but they were not prepared. From this point in time forward, you will be ready.
What am I talking about? I’m talking about that moment in time when you’re walking down the street, minding your own business, and you hear alarms and see a bank robbery in progress, just as the news vans roll up.
The talent and cameraman are going to jump out of the van, spot you, with the intent of asking you about the event. You’ll get a microphone shoved in your face and they will ask you, “What’s your name?” Then they will ask, “What do you do?” Then they will ask you what you saw.
And starting at that exact time, and continuing for at least the next 72 hours, people will be Googling your name and what you do. This is the world we live in.
Those of you who are joining us onling tonight, when that happens to you, you will be ready, if you have the answers to these two questions. And trust me, you think you might have the answers, but you don’t, unless you’ve taken my class before.
Let’s take a look at the first one: Your name.
There’s a pretty good chance that your name, the name you go by now is never going to work for you. Why? Because you do not own your-name-dot-com.
Why do you think I introduce myself as David M Masters? Why don’t I just use the name David Masters, without the M? Because davidmasters.com wasn’t available. Someone else already had that. So, I had to get davidmmasters.com because it was available. If it wouldn’t have been, I would have tried davidmichaelmasters.com, and if that wasn’t available, I would have gotten some other variation like Davidario Masters, if I could get davidariomasters.com and I would have changed my name to that.
So, your assignment is to search for available dot coms and acquire a name that you can live with for the rest of your life. And if you’re one of the lucky ones, like there’s always at least one, usually a few more, who can get their name dot com on the first try. If so, good for you.
How about your answer to, “What do you do?”
It’s not going to be as easy to answer as you might think. Why? Let me give you a hint. We just talked about it. Now, you got it. You gotta get the dot-com that says what you do. And of course, a whole world of people have beat you to the punch on that one, so you’re going to have get even more creative to find a something-dot-com that will represent what you do.
We can use me as an example again because I eat my own cooking. I am a Transfiguration Specialist. Any idea why I am a transfiguration specialist? You got it. I could get transfigurationspecialist-dot-com and since I see have the ability to see people at their highest and the map to get them from here to there, it’s the perfect name for what I do. Plus, I am the only Transfiguration Specialist out there, unless I’ve trained you to be one, too, which is a whole other topic about branding yourself and multiplying your gifts and abilities by duplicating your efforts and training others to do the work that you do.
You get those two dot coms, who you are and what you do, and when lightning strikes, you will be ready, even if you have only rudimentary web sites there.
Here’s another tip for owning what you do dot come from one of my students. He called-in to a national talk radio show to comment on a topic. They asked him two questions, “What’s your name?” and “What do you do?”
Only on the show, they only introduced him by his first name, as that was their policy, but then they announced what he did. He talked for a few minutes, and as soon as he finished his talk, his phone started ringing, and it kept on ringing for the next 72 hours. He could not have paid enough money for that kind of promotion.
You get the idea.