Everything revolves around your answers to the two questions every person you meet asks you, “Who are you? What do you do?”
When you’ve decided to take a stand or make your mark, you will be miles ahead doing the preliminary work of creating a platform to support yourself along the way, so prepare for exponential success.
Who Are You?
To start off, you must define who you are. Of course, you know who you are, but how are people who don’t know you going to know who you are and what you do? Lets stat with who you are.
Try to encapsulate in a few paragraphs your life as it has led until now. No need to go into great detail, but be certain to include key elements which helped develop you into the person you are today. Don’t worry if you think your life has been lackluster or unglamorous. If you think your life was awful, look at these famous celebrities who suffered prior to achieving their highest and best.
Be brief, but transparent. Enquiring people want to know you have a history, and who knows? Your story may be incredibly inspiring for someone else.
What Do You Do?
This is the second question anyone asks you, so be ready with a one-sentence answer about what you do which sets you apart from anyone else. But before you answer this question, you will be miles ahead, if you know your purpose, message, passion, and mission (PMPM). I know many people who were forever known as one thing because they were not congruent with their PMPM at the time they were visited by media exposure and lived to regret it.
Armed with a clear sense of who you are and what your PMPM is, you can go about the work of creating your congruent unique identity, which we refer to as your brand.
Let’s take a brief look at what this might look like. Let’s say, for instance, you are a man who was raised in an urban neighborhood where cats over-populated the area. But you admired the cats, not far from being homeless yourself, as a young child, you could imagine what it might be like to be a disadvantaged cat. You could relate to them, you had compassion for them.
Then, one day, you visited your grandmother in a nursing home, to you, she seemed to be in a crowded facility, yet alone, not unlike a cat. So, one day you brought a cat from the neighborhood, “Scruffy,” one that you had nurtured to health, and gifted it to your grandmother.
It changed your grandmother’s life and the two of them, the grandmother and Scruffy lived out their lives together in joyous harmony. This was when you realized what your mission in life was to be.
Who Are You?
I’m JAG, just a guy who was raised in a neighborhood overrun by cats, but I loved them and became known as the Man Who Saves Cats.
What Do You Do?
I’m a Feline Rescue Engineer and as the Man Who Saves Cats, I match disadvantaged cats with people whose lives can be enhanced by the love and affection a cat can give.
Add to these a simple 30-second elevator speech, which you have practiced and can quickly recite verbatim and you are almost there because you’ll want to make sure you…
Buy the Dot-Com
In my Branding Masters seminars, a key component of capitalizing on those brief moments in time when the planets align, and you have a few seconds to capitalize on your media exposure, the dot-com makes all the difference. So, having the dot com which represents who you are and what you do (if at all possible. If not, keep reinventing, until you can find an available and catchy dot-com) is so important.
Properly prepared and positioned you can fulfill your life’s mission with expanded efficacy by laying the proper groundwork. Then, if you ever find yourself in front of a microphone, for even the briefest of moments, you can take advantage of that moment in time to expand the reach of your mission, even more.
Even if you are a witness to an unrelated freak accident or disaster, the interviewer will ask those two questions. If your answer includes “Man Who Saves Cats” and “Feline Rescue Engineer” and you own those dot-coms, and have information on those websites delineating who you are, what your mission is, and how people can join you in your mission, you’ve grasped the ultimate brass ring.
If this happens to you, and you are prepared, people will mob rush
You will see your web servers explode with web traffic, your email servers will smoke, and your phone will ring off-the-hook if you’ve taken these preliminary steps. This man could easily then launch the Ultimate Pet Rescue.
You can also take the necessary steps to increase your credibility as a source and expert in your field. See: Where is Your Credibility?
If you are prepared in this way, when good fortune is visited upon you, others will see it as an instant overnight success, as if lightning had struck, never knowing that you had carefully laid the groundwork to ensure your success in the event of such a lightning strike.
Elsewise, you will have been just another nameless face on the TV, forever remembering that moment, when had you been prepared, could have made all the difference in the world. These moments are very difficult, if not impossible, to recreate.