Develop Your Likable Character

When you’re integrating with other people and are on track to become an influencer in the world today, you must refine your story and establish your persona as a character that people can relate to and is likable. So, how do you develop your likable character?

While I caution against celebrity, we can look at some who have gotten this part down pat, and that’s why we love people like Jimmy Fallon, Jennifer Aniston, Ed Sheeran, Ellen DeGeneres, LeBron James, Sandra Bullock, Keanu Reeves, Tyra Banks, Dave Chappelle, Oprah Winfrey, Dwayne Johnson, Taylor Swift, George Clooney, and Lady Gaga.  They have done the work of developing their likable character and sticking to it. We feel like we know them, who they are, and can even anticipate how they might respond in certain circumstances.

As you already know, you only have a limited amount of time to expose yourself to others. You already have your elevator pitch and 90-second Life Story. Now we’re going to the next level and you’re going to craft your likable character.

This will answer the question: Who Are You? In a big way.

You are going to create a story about yourself, not unlike you might about a character in your book, and once you’ve done this, you must stick to your script. You might be modifying your elevator pitch and 90-minute story to fit your likable character.

This is your backstory. Basically, where you’ve come from and how you’ve become the persona that you are today.

This is a process that can change over time, but today, we are going to get you to settle into this persona that you are going to prepare for yourself today. When you get challenged in an interview or online, take a second to review before you respond to a question or circumstance and think, according to your story,

“What would I do?”

The “I” in the identity that you create for yourself today. Keeping your exposure consistent to your likable character is worth so much and this consistency helps to solidify your connection to your new clients and friends.

This will also help you identify the voice, vocabulary, and tone of what you will say and how you will say it in blogs, books, interviews, and media.

To connect to your customer avatar, it would be helpful to be able to say, “I used to be just like you.”

I first learned about the likable character from Joseph Campbell’s hero’s journey, then Frank Kern, and now Russell Brunson seems to have picked up the gauntlet in his book, Dot com Secrets, and is helping entrepreneurs embrace this tried-and-true method of creating a likable character.

To get you going here is step-by-step layout that will help you develop your likable character.

Your Story

This is where you relate a personal story that expresses how you, the hero of your story, were able to get from where you were to where you are today. This is the element that attaches you to your potential clients and friends that includes the “I was just like you,” piece. This story should inspire others and give them hope that they can have a better life by following you.


Find ways to relate key experiences and lessons you have learned throughout your hero’s story by creating mini-lessons or story-like parables that you can easily tell your audience and they can easily understand and connect with what you are trying to relate. This will give them ways to better retain the key elements, and it will make it easier for them to tell others. Your parables should be based on your experience, and priceless insights, that helped you overcome challenges that you faced. Telling these stories will help your people achieve the results they desire faster and easier.

Share Your Weaknesses

Make sure that you convey plenty of examples of you not being perfect. Confidently relating your character flaws will help people identify with you. Why? Because they aren’t perfect either. Your openness, honesty, transparency, and vulnerability will draw people who also share similar weaknesses to you, and it makes you appear more trustworthy.

This is counterintuitive for most people because they do not want to put their weaknesses out front but remember that the big picture is your being able to connect and relate to your audience, so the more vulnerable you are willing to be the more connection and influence you will be able to have while identifying with your people.

Black and White

You must find ways to polarize elements of your story that either attracts or offends people. I am a super tolerant person, so this is the hardest part of the process for me. The most effective stories have massive polarization.

The upside is that the people who agree with your never-say-die this-is-the-way-it-is like-it-or-not point of view, will immediately love you and what you’re saying. The downside to being black and white is that people who disagree with such a singular perspective will hate you, and many of them will aggressively oppose you online. Don’t take it personally.

Again, you must be more focused on being able to help as many people as possible with the least amount of effort. Your message can be far more powerful, and you’ll be able to help more people by being black and white, so be willing to endure (and ignore) the naysayers while you’re reaching for your highest good.

Four Identities

To create your own persona, pick one of the four basic identities to represent who you are to your audience.

1 The Leader

The leader is the type of person who gathers a group of people and encourages them to believe or think a certain way and can encourage them to influence others likewise.

2 The Adventurer

The adventurer is an explorative trendsetter who is bold enough to try new things in his or her space. Seeing things from unconventional perspectives and creating counter-intuitive strategies that are extremely effective when implemented. The adventurer helps create results, customer satisfaction, and success creatively.

3 The Reporter

This is the inquisitive seeker of truth who seeks out professionals in the field who can share their stories from their perspective. Sharing this information with your audience makes you a trusted and valuable source of information.

Your audience feels that they need the data that you are providing to help them achieve their goals or have a better life.

4 The Reluctant Hero

Maybe you’re a very private person, reserved and shy, but you’re so moved by your particular area of expertise that, even though you were resistant, you could not refuse the call to action to help others for the greater good.

You have strong feelings about your mission, and they are so compelling that they will see you past your inability to feel ultimately confident about going about the work necessary to help others who really need what you have to offer.

Pick a Story Theme

A story theme will be the framework for how you will relate your message to your audience in the best way possible. Your story may include data, but your story theme will communicate a particular feeling that your audience can easily identify with. This is the space where you will include details of your persona.

1 Loss and Redemption

This is the rags-to-riches theme, where you relate your story of transformation. You were at this lower state of being and had resigned yourself to living out this mediocre lifestyle or even resigned yourself to a life of trauma and abuse but look at you now. You are in a far better place, and you can help others achieve the same.

2 Us vs. Them

This is the premise from which movements are made as like-minded people ban together in opposition to preconceived ideas, situations, circumstances, or people in powerful positions, in an effort to make a stand and take the high road. This highly polarizing framework is very effective in influencing others to take action independently as they build confidence as a group.

3 Before and After

This was me before my massive transformation, this is me now. This is how I did it. You can do this, too.

4 It’s a Miracle!

These results would have never been realized had it not been for this miraculous discovery that made it all possible. Note that the its-a-miracle strategy is best portrayed by a persona who shares a particular pain point with the audience which has been overcome thanks to the “miracle.”

5 Secret Exposed

The desired result, whatever it is, is easily obtained “once you know the secret.” The Leader persona is often the best presenter for the secret(s)-exposed framework.

Supporting Your Credibility

No matter what you are presenting or how you try to present it, you will need methods to support your credibility. Of course, the first order of business is to be recognized as the,

Undeniable Expert in Your Field

If you’ve done the work to become the expert in your field, then when people look you up, they will feel more confident in aligning with your message and/or mission. Even so, there is little more impactful than,

Third-person Testimonials

The impact of social proof of your impact on the lives of others is irresistible and compelling. If you can get people to sing your praises for what you do on social media, this will propel what you are trying to accomplish greatly.

2 Quick Stories About You

It is hugely beneficial to your success to have these 2 quick stories about you locked and loaded and ready to fire at any given time. These two stories are invaluable when your growing, expanding and readying yourself for your ministry, that thing that you do, as you are discovering and developing your own individual brand.

You are starting to wrap your mind and your heart around the idea that you were meant for something greater than you had previously allowed yourself to be.

You don’t need to know it all or have all the answers but what you do need is the experience. We’ve already established you’ve got that.

You need to be able to want to help others so that they could have a chance to increase their quality of life.

You need to be willing to take inspired action, to do the work, to set yourself up as a valuable resource, an expert in your field. And we’re going to help you do that today.

Remember, you don’t have to know it all. Let’s say you faced some tragic unfortunate ordeal in your life and were able to make it to the other side. For example, maybe your home went into foreclosure and your family was at risk of being thrown out into the street, but you were able to turn that situation around, and you made it.

There are people out there, right now, who are losing their homes and are at risk of being thrown out. Do they need you? Could you help them?  Hell, yes.

You don’t need to know more than anyone else about your topic, you just need to know more than the people who need what you have to offer.

If you’ve been following along, you have some lists.

You have lists of drama, trauma and positive outcomes, experiences where it clearly was not easy for you. You struggled. You made a stand against adversity. You persisted against the odds, and you’ve lived to tell about it.

And your lists of power and special abilities, including activities which settle you into your power, and an inventory of your special gifts and abilities. You could teach someone else on any of these topics.

You do not have to be the top expert in your field or know all the answers to have a massive impact on the world and make a lot of money teaching in your field of expertise. But you do need to know

1. Who you are

2. Why you are here

3. What you have to offer

4. And to whom


Basically, I want you to reduce your life story down to a minute-and-a-half monologue. You have 90 seconds to tell your story. Ready? Go.

I already know, I’m looking out at a sea of deer-in-the-headlight looks (except for a few of you who have already been through this process) so, I’ll tell you what, I’ll go first. Let’s say we’re talking about branding me, today. So, somebody time me…

Who am I?

I don’t know. Many years ago, I was born premature and was lucky enough to be one of the ones who survived, but I had a laundry list of learning disabilities and social dysfunction. But I was blessed to encounter so many challenges and obstacles in my life, and I had no other choice but to stand up and fight against the odds because my family depended on me. I was forced to become courageous.

Life was never easy for me.

Over time, I learned that my disabilities were actually my special abilities, and they helped me to see opportunities and to seize them passionately. So, I have experienced a life rich in adversity, growth, change, and have lived a life with more amazing experiences than most people.

I was gifted with the ability to see people at their highest and best, when no one else, not even they could see the possibilities, but I could see it all, and a map to get from here to there. And so, I started my journey of helping others achieve their highest and best.

I use my gifts and abilities to help people, like you, to live a better life, your best life, and make the world a better place.

This is my life’s mission.

But it’s not for everyone. I only help others who are passionate about what they want to accomplish in this life. Let’s say you wanted to work with me. Then you would have to be able to see you, like I am able to see you, at your highest and best. And if you’re willing and able to do the work, then we can work together, step for step, and help get you from where you are to where you want to be.

That’s what I do.

What do you want out of this life?

Now, I don’t know how long that was, but it’s somewhere around 90 seconds.

Get your notetaking equipment out and write out your 90-second script. Ready, Go!

Who Are You?

Why Are You Here?

What Do You Have to Offer?

And Who Needs You, or Is a Good Match for Your Service(s)?

You don’t have to complete this right now, but you do need to do this before you can effectively be a teacher or offer your assistance to others.


Once you have your 90-second life story, you can whittle it down to what we call an elevator pitch which is 20 to 30 seconds in length.

Pretend like you’ve just stepped into an elevator and you have 20 to 30 seconds to give your spiel.

Like, I might trim mine down to go something, like this:

Hi, I’m David M Masters. I’m a Transfiguration Specialist. I help people to envision and achieve their highest and best. I do this using innate special gifts and abilities combined with a lifetime of vast experiences, both which I’ve gone through personally, as well as from a lifetime of doing this work with others. In doing so, I help people, like you, transform into that higher version of yourself, enabling you to live a better life, your best life, and make the world a better place.

Okay, now it’s on you.

Take some time to refine what you do for others, your area of expertise, down to a 20 to 30-second speech.