great love | David M Masters

I Love You No Matter What

I talk about love, I’ve been in the love promotion business since I was a teenager, but what is love? Granted, love is many things and can be expressed and felt, imagined and contracted in so many ways, but what is love, really?

Love is one of the most profound and universal experiences we have, yet it remains one of the most misunderstood. At its highest and purest form, love transcends conditions, expectations, and circumstances. This kind of love—unconditional love—is the pinnacle of human connection. It says, “I love you no matter what.”

But what does it truly mean to love someone unconditionally, and how can we strive to embody this extraordinary love in our lives?

What Is Unconditional Love?

Unconditional love is love without limits. It’s not contingent on how someone behaves, what they achieve, or how they make us feel. It’s a commitment to love someone for who they are, flaws and all, without the expectation of reciprocity or change.

This doesn’t mean ignoring unhealthy behavior or staying in harmful situations. Instead, unconditional love acknowledges someone’s humanity—their strengths, weaknesses, and imperfections—and loves them anyway.

A Love Beyond Conditions

Most love in the world is conditional. We love people because of what they do for us, how they make us feel, or how they fit into our lives. Conditional love says:

- “I love you because you make me happy.”
- “I love you as long as you meet my expectations.”
- “I love you if you don’t change.”

Unconditional love is different. It says:

- “I love you because you exist.”
- “I love you even when it’s hard.”
- “I love you no matter what.”

This doesn’t mean unconditional love is blind or that it tolerates harmful behavior. Healthy boundaries are essential. But unconditional love isn’t about what someone does—it’s about who you choose to be.

Jesus as the Ultimate Model of Unconditional Love

For those who seek inspiration, Jesus Christ offers one of the clearest examples of unconditional love. His love wasn’t reserved for the righteous or the kind—it extended to everyone, even those who mocked, rejected, and crucified him.

When Jesus said, “Greater love hath no man than this, that a man lay down his life for his friends” (John 15:13), he demonstrated the ultimate act of selflessness. But his love didn’t stop with his friends. It encompassed strangers, outcasts, and even enemies.

This is the gold standard of love: to love without expectation or limitation, to give even when it costs you everything.

Unconditional Love in Relationships

Applying unconditional love to romantic relationships can feel overwhelming. In a culture where relationships are often treated as disposable, the idea of loving someone unconditionally—through sickness, poverty, and hardship—feels almost radical.

Unconditional love doesn’t mean accepting abuse or neglect. It means committing to love someone through the inevitable ups and downs of life. It’s about staying when things get hard, forgiving when mistakes are made, and continuing to love even when the feelings waver.

The Challenges of Unconditional Love

Unconditional love is not for the faint of heart. It demands vulnerability, selflessness, and a willingness to embrace discomfort. It challenges us to:

1. Love Through Disappointment: People will let us down. They’ll make mistakes, break promises, and fall short of our expectations. Unconditional love says, “I see your imperfections, and I love you anyway.”
2. Forgive Freely: Forgiveness is the cornerstone of unconditional love. It means letting go of resentment and choosing love, even when it’s hard.
3. Prioritize the Heart Over the Head: The mind often resists unconditional love, labeling it as impractical or dangerous. But the heart knows that true love transcends logic.

Can You Love Without Limits?

Many people shy away from unconditional love because it feels too risky. What if the other person doesn’t reciprocate? What if they hurt you? What if it’s one-sided?

These are valid concerns, but unconditional love isn’t about guarantees. It’s not about controlling the outcome or ensuring your love is returned. It’s about choosing to love fully and freely, trusting that the act of loving itself is enough.

The Transformative Power of Unconditional Love

Unconditional love isn’t just a gift to others—it’s a gift to yourself. When you love unconditionally:

- You Release Expectations: Letting go of conditions frees you from disappointment and resentment.
- You Embrace Peace: Loving without limits creates a sense of inner calm and fulfillment.
- You Expand Your Capacity to Love: Each act of unconditional love strengthens your ability to love others—and yourself—more deeply.

Practical Ways to Practice Unconditional Love

1. Start with Yourself: You can’t love others unconditionally until you love yourself the same way. Embrace your imperfections, forgive your mistakes, and honor your journey.
2. Focus on the Heart: When your mind tries to impose conditions, shift your focus to your heart. Ask yourself, “What would love do in this moment?”
3. Practice Forgiveness: Let go of grudges and resentments. Forgiveness is a cornerstone of unconditional love.
4. Show Up Consistently: Love is a verb. Show your love through your actions, even when it’s inconvenient or challenging.
5. Extend Grace: Understand that everyone is doing the best they can with the tools they have. Approach others with compassion and empathy.

The Ultimate Question: Are You Ready?

Unconditional love raises the bar impossibly high. It challenges you to love when it’s hard, forgive when it’s undeserved, and give when there’s no guarantee of return.

But for those who are brave enough to embrace it, unconditional love is transformative. It deepens your relationships, enriches your soul, and brings you closer to the divine.

When you love unconditionally, you’re not just saying, “I love you.” You’re saying, “I love you no matter what.” And in those words lies the true power of love.

See: Awakening to True Love Workshop

Loving at the Next Level

There is the Hollywood definition of love, then there is the elevated form or love that is powerfully manifest at a higher level. If you want to aspire to loving at the next level, this higher concept of love is awaiting your arrival.

This higher level of love is one of the most powerful forces in the universe, and you are born with access to it, but being able to connect to and utilize it, is one of the best-kept secrets of all time; this is no accident. Society and the powers that be do not want you to know that you have access to such a powerful resource. You are much easier to manage and control if you can be kept unaware of such a powerful resource.

When you tap into the next level of love, you find yourself motivated and empowered to want to give and achieve more than you have ever imagined prior to tapping into love’s higher vibration.

This is the lever that opens the gates releasing the power of love into your life. In this vibrational frequency, you can see your dreams coming closer as all the best things start appearing and you feel a wide range of amazing possibilities coming your way.

Even though true love encompasses so much more than romantic love, being enveloped in love’s highest frequency, spills over into and permeating your romantic relationships allowing you to achieve new heights of romantic love, more incredible than ever possible at lower vibrations.

This new awareness of love and its power is revealed through the most intimate love you will ever know, that is the love of you for yourself. This sounds selfish, at first, but once you’ve experienced loving the only person who knows every most intimate detail of your life and will never, ever, leave you, you really don’t know what true love is. It is from this next level of love, that all other loves and their possibilities flow.

Here’s a glimpse of what you can expect when you’re loving yourself with the next level of love:

You are no longer critical of yourself. When you love yourself, you love you for who and what you are without judgment, much like the love you might have for a baby; if the baby you love messes his diaper, you think, “Bless her little heart, she made a cute little poopy.” Or if she breaks your favorite vase, you say, “You silly little thing, that was just an accident. That one was old, it was time for mommy to get a new one anyway.” When you really love yourself, you can’t do anything wrong. Certainly, life happens, and you may not always be on your best behavior or do exactly the right thing at the right time, but it’s okay. You cut yourself some slack (maybe a lot of slack) because you love yourself so much, like that baby.

Negative thoughts fade away. When you’re truly loving yourself, you don’t bother yourself with the barrage of negative vibrations. You are no longer attracted to negative news, fantastic stories of pain and suffering, horror stories, or incredulous drama. The fear of it all holds no value for you any longer. You are no longer afraid of the unknown because love is the superior power that truly conquers all else. In the state of true love, you are likely to think of ways you can change the world, rather than to be content with just complaining about it.

Fear no longer is the main vibration controlling your thoughts and your life. Powered with love you are not afraid of challenges or potential failure because you know you will always come away from any conflict or situation better than when you first encountered the circumstance.

You’re more likely to look at the bright side of things, and as you get more accustomed to this love-inspired positive outlook, positive resolutions are far more the norm than not. You will also notice, when you need a helping hand, one appears from even the most unlikely sources.

The Golden Rule, “Do unto others as you would have them do unto you,” (Jesus’ sermon on the mount, Matthew 7:12) applies to you. You treat yourself like you would like others to treat you. You’re your own best friend. As you become more aware of your best qualities, embracing them and finding new ways to express yourself, your gifts and special abilities, others begin to see a new sheen, a glow about you which is clearly apparent as your countenance changes, empowering your new love-fueled life. You start sharing more of your love-infused self with others.

You’re finding the goodness in all things and have a heart filled full of gratitude for all life’s blessings. Even the things in life that may not have been perceived as the best, you now see from a different perspective, allowing you to see through the eyes of love, where everything is blessed and serves you in your highest and best.

You love your reflection in the mirror. The more you love yourself, the more you love your reflection in the mirror, and all that it represents a full life, and one being lived for its maximum potential. This is the reflection of someone who spreads love wherever they go.

The next level of love is unconditional love, that kind of love that says, “I love you no matter what.” It may be a far cry from where you are today, but you can feel it tugging on your heart strings. It desires to be released and reveal to you the love that was always there but never allowed to see the light of day.

There is no one else like you in the world who can do what you can do the way that you can do it. Dare to approach the next level of love and be the love that the world so desperately needs.

Love is the Best Thing

I’ve been loving with my whole heart long as I can remember. But just because you love someone doesn’t mean they are receiving it. That wherein lies the rub.

Loving is about as private and intimate emotion you can have, and as much as you love someone, the target of your affection may not have a clue how much you loved him or her.

If you think about that most pure moment of love when you’re holding and looking into the eyes of your newborn baby. There is no more pure moment of love’s welling up inside you at that moment. But though your baby senses your love, this little guy or gal has no clue.

Get used to this idea because you’re going to see it throughout your whole life. In most cases, it starts with your parents. If they had ANY IDEA how much you loved and adored them so much… Well, they don’t have any idea.

Then there’s your first best friend… I mean, really. Of course, you restrained yourself from using the word, “love,” as an expression of how you felt, but you know, deep inside, it was love, and he or she never knew how much he/she meant to you. Never.

And we’re just getting started.

There are your teachers; not all of them, mind you, but those few that have no idea how much they meant to you, impacted or changed your life in the most meaningful ways.

Followed by more friends, mentors, leaders, co-workers, and fringe people (I mean if could include anyone in the fringe areas of your life, like a service worker, store clerk, celebrities, or other folks) who would never know how much you love them. Even pets or other fauna or flora may never know your great love for them.

Not to mention romantic partners. At least in the romantic sense, it is considered acceptable to exchange your love openly with each other. And no matter how you try, even this person, whom you give all your love and devotion to with a reasonable expectation of a little somethin-somethin’ in return, still has no clue.

Even when empowered to share your deepest feelings of love with another, it’s nearly impossible to even come close to hint to the depth of your love, for it’s all next to impossible for anyone but you to know the expansiveness if your love.

Then there are your kids.

You love them so much. Everything they do is a miracle that brings a tear to your eye (maybe streams of sobbing love and prideful admiration) from that first step and the big potty to the Mother’s Day tea and the school play to prom and graduation and everything in between. It’s a non-stop tearful love fest, and it never stops.

There is no more amazing moment than seeing your son or daughter (or someone else that you love so much, could be the next generation of grandchildren or your friend’s accolades, or their sons and daughters doing well).

They just keep doing more things that couldn’t amaze you more, or make you more proud… They get higher education, find the love of their lives, their passion and purpose in life… and then…

They experience that resonance when they look into their own (or someone else’s) newborn’s eyes and that little guy or gal looks into their eyes with such amazement as those little fingers grasp your index finger, in that moment, the whole world stops.

And they know…

There is this incredible capacity that they have in their heart. It’s always been there, but maybe they’ve been too busy to notice it. Yet, at this one point in time and space, there is a love so unsurpassed, it could not have been imagined, until now.

And it’s only just beginning…

See you at the Soulmate Wizardry event.